Ghost is a high-street stalwart for gorgeous, floral dresses and has established something of a cult following over the years. From the Duchess of Cambridge to Holly Willoughby, its charm is undeniable so imagine our excitement when we learned that the brand was continuing its collaboration with M&S and launching the M&S Ghost summer collection.
That’s right, following the success of M&S’s exclusive collection with Ghost last November, the retailer has announced that it is continuing the collaboration with a 15 piece edit for summer 2021.
Launching online and in-stores on 15 April, the iconic British brand is back with an edit of timeless dresses that champion style, quality, and comfort at the heart of the designs.
In tune with the seasons, the edit is set to expand on the launch collection with a fresh colour palette, fresh prints and bold new silhouettes.
Expect ditsy florals contrasting with oversized blooms, chic spots in a rainbow of colour and lighter more fluid fabrics for the warmer weather as well as a vintage sensibility synonymous with Ghost.
What’s more, the M&S Ghost summer collection is available in sizes 6 to 20 in line with the retailer’s commitment to inclusivity and prices in the edit range from £59-89, a fraction of the price of a typical Ghost dress.
Maddy Evans, Head of Womenswear Buying comments; ‘The summer styles build on the success of the debut, with the addition of some beautiful new silhouettes, fabrics and playful print updates. We’re also excited to introduce the M&S X Ghost offering into stores this season, providing exciting seasonal updates that deliver on both style and value. Most importantly, we know our customers will be excited to finally spend time with loved ones and celebrate the important milestones we’ve all missed during the past year; and our collaboration with GHOST offers an edit of unique and versatile styles that can be enjoyed throughout Summer and beyond’.
Touker Suleyman, Owner of Ghost said; ‘We are delighted to be collaborating on a second Ghost collection for M&S, following the sell-out success of our first drop for AW20. It’s an exciting time at M&S and we are proud to be part of the brands offering and presenting a new collection of exclusively designed, versatile dresses for Spring’.
Without further ado then…
Shop the M&S Ghost summer collection here: