With the world being in the state it is right now, it’s no surprise that sales of wellbeing and self-care products have hit a high. As we look for ways to relax and calm our minds while stuck at home, we’re buying candles, essential oils, bath and body products and more in our droves.
At M&S, their Apothecary range is booming, with home fragrance, bath and body care sales up by 960 per cent online versus last year. With luxe-looking dark coloured glass packaging, the now huge range includes candles, diffusers, room and linen sprays, hand washes and lotions, body washes, bath oils and salts and more.
But the number one bestseller right now is the Apothecary luxury gift set. Priced at £49.50, it comprises of an impressive 18 products, spanning the three main scents within the range: Calm, Balance and Restore. The full contents is as follows:
- 3 x 80g Candles (Calm, Balance & Restore)
- 3 x 30ml Diffusers (Calm, Balance, Restore)
- 3 x 10ml Aroma Oils (Calm, Balance, Restore)
- 3 x 30ml Linen Spray (Calm, Balance, Restore)
- 1 x 10ml Calm Pulse Point Oil
- 1 x 50g Calm Bath Salts
- 1 x 30ml Calm Hand Lotion
- 1 x 30ml Calm Hand Wash
- 1 x Headband
- 1 x Eye Mask
The gift set has proven popular among M&S customers buying for themselves as well as sending to friends and family during lockdown.
‘I bought this for myself with a gift card I received at Christmas as a real treat. I wasn’t disappointed. The three scents that make up this lovely selection are just what they say on the bottles … Calm, Balance and Restore … very relaxing. Good to get a gift set that’s not all bath foam and body lotion,’ reads one review.
‘Bought as a ‘ lockdown ‘ gift to lift the spirits of my daughter – she was thrilled with the quality and content of the pamper box !!’ wrote another, while another who bought it for a friend said: ‘There was so much that it was the present that kept on giving. Apparently the whole house smells amazing!’
Searches for candles at marksandspencer.com are also up over 100 per cent compared to last year. The extra large M&S Apothecary candles have particularly proven to be a customer favourite, with Calm being the bestselling scent in this category.
Offering up to 80 hours of burn time, the M&S Apothecary large 3-wick candle delivers soothing scents of lavender, sweet orange, clary sage and cedar wood; customers have described the scent as ‘divine’, ‘relaxing’ and ‘beautiful’.