The M&S Food Hall has really outdone itself this year, bringing us dozens of exciting new food launches to brighten our days (and fill our bellies) during this difficult year. From Colin the Caterpillar faces to a plethora of Percy Pig Christmas treats, it seems the brand’s sources of inspiration when it comes to innovative new products are endless – but now there’s a new launch that’s set to blow all of its predecessors out of the water.
Meet this year’s M&S After Dinner Mint Selection – a fairly standard offering when it comes to the world of festive dining, you might think. But while the selection of mint, dark and white chocolate inside undoubtedly delicious, what’s really got everyone talking is the box because it transforms into a sharing-friendly table.
M&S revealed the genius design on its Instagram page yesterday, writing: ‘MIND-BLOWING new product alert. We don’t want to get you too excited on a Monday, but guys…not only do our After Dinner Mint Chocolates taste absolutely divine, the box itself TURNS INTO A MINI TABLE. No more leaning down to choose your next choc (you’re welcome). Pick one up in stores now, and thank us later!’
And the response from customers has been huge, with the post fast becoming the most liked ever on the official @marksandspencerfoodpr account, beating Percy Pig ice cream and even the famous Snow Globe and Glitter Globe Gin Liqueurs.
M&S After Dinner Mint Selection Table Box, £12, M&S stores
‘This is going to give Elizabeth Shaw a run for her money,’ wrote one follower on the post, while another agreed: ‘we need one of these for Christmas.’
If you want to get your hands on one now, there’s good news, as they’re already in stores, priced at a very purse-friendly £12. However Christmas ends up looking in the face of this unpredictable year, we’ve definitely just found our centrepiece…