Mrs Hinch swears by this bestselling £5.49 concealer

Sophie Hinchcliffe, better known as Instagram sensation Mrs Hinch, is pretty much a national treasure – meaning we not only go to her for cleaning tips, but general entertainment and now beauty advice too.

The influencer often shares her makeup routine with her 3.1 million followers on Instagram Stories, breaking down her daily look. Among the many products she has recommended in the past, Mrs Hinch has been known to recommend a surprisingly affordable concealer that’s worth mentioning: Maybelline’s purse-friendly Instant Age Rewind Concealer.

Mrs. Hinch is a fan of the popular high street concealer – with an RRP of £8.99, it’s currently on sale on Amazon for just £5.82 – and if her make-up looks are anything to go by, it works wonders.

As stated by the brand, the product is a super-concentrated treatment concealer which features a micro-corrector applicator to help instantly erase dark circles and fine lines. It is available in 18 shades and holds the title of America’s number one concealer, so it’s no surprise that it’s a good one. The product even has an average of 4.58 stars on Lookfantastic, with many leaving glowing reviews.

Mrs Hinch has also revealed some other popular products that she uses, including Estée Lauder’s famous Double Wear foundation priced at £34 and a Bare Minerals powder priced at £23.80, though she didn’t seem impressed by how pricey it was.


Maybelline Instant Anti Age Eraser Concealer, £5.82 (was £8.99), Amazon

‘This stuff is good but expensive so I won’t lie I won’t be buying it again,’ she said whilst powdering her face. ‘Better use it up. No waste here!’

She also used the Triple Threat mascara by Iconic, which is priced at £19 and finished off her look with Urban Decay’s popular All Nighter Setting Powder, costing £26.

‘Don’t really have a fave mascara just use whatever’s in the drawer but this Iconic one is amazing,’ she said, before gushing over her final product. ‘The one and only setting spray! Urban Decay All Nighter! This stuff’s amazing.’

She’s not wrong.