This is the most popular royal wedding dress in history – and it’s not Kate’s or Diana’s

There have been some pretty spectacular royal wedding dresses over the years. The gown Princess Diana wore for her wedding to Prince Charles in 1981 was a true fairytale princess dress, with metres upon metres of white train and veil trailing behind her and a silk taffeta and antique lace dress so voluminous it practically consumed her. Designed by David and Elizabeth Emmanuel, the dress is now on display at Kensington Palace.

princess Diana wedding dress
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Then, in 2011, we were treated to the vision in white that was Kate Middleton on her wedding day to Prince William. Her Sarah Burton-designed gown featured perfect lace detailing and sparked copies the world over.

Kate Middleton wedding dress
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However, according to research conducted by engagement ring specialists Steven Stone, neither of these are the most popular royal wedding dress. Using data gained by analysing global search volumes, they determined that the royal wedding dress people search for online the most is actually Meghan Markle’s.

Meghan Markle wedding dress
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The dress the Duchess of Sussex wore to wed Prince Harry in 2018 at St George’s Chapel at Windsor Castle was simple and elegant – designed by Clare Waight Keller, it featured a slash neckline and three-quarter length sleeves and has attracted an average of 20,000 online searches a month globally and 240,000 annually. The dress is most popular with Americans, as 6,900 of those monthly searches come from the USA, compared to 4,500 from the UK.

The Duchess of Cambridge’s dress is the second most popular royal wedding dress, with 14,000 monthly global searches, followed by Princess Diana with 8,900 searches a month.

Princess Eugenie’s Peter Pilotto gown from her 2018 wedding to Jack Brooksbank garners 3,500 searches a month, earning her the fourth spot in the list. Rounding up the rest of the list of the most popular royal wedding dresses in history are (in order) the Queen, Princess Margaret and Princess Anne.