We might be stuck at home a fair bit at the moment, but that doesn’t mean we’re any less interested in maintaining our skincare and beauty routines. In fact, an indulgently extra long skincare routine or a dash of mascara or eyeliner while we’re working from home can be just the pick-me-up we were looking for, as proven by the latest data from Lookfantastic.
The online beauty retailer has just revealed the top performing brands and most popular products at Lookfantastic right now, and the results provide some rather interesting insights into our current shopping habits.
First up, the current top trending search terms:
Representing three rather cult products, there’s a range of reasons we’re looking for these particular items right now. Olaplex No.3 is a hair perfecting treatment that does wonders to damaged hair as well as preserving healthy tresses – with hairdressers closed across England yet again due to a second lockdown, it’s no wonder we’re looking for at-home treatments to keep us going until our next salon visit.
Meanwhile, YSL’s Touche Éclat range of radiance-enhancing products is a no-brainer for this time of year – when our skin is looking a little dull and lacklustre – and the cold weather mixed with plenty of central heating always dries our skin out, putting Clinique’s intensely hydrating Moisture Surge range in high demand.
The top 5 fastest growing brands currently on Lookfantastic are reported to be:
There’s quite a mixture in there, but each tells a different story: the rise of reusable cotton pad brand Face Halo and sustainable science-led brand Comfort Zone proves that more and more consumers are looking for ways to make environmentally-friendly choices with their beauty purchases, while Creme of Nature’s position in the top spot indicates we might have a new cult brand on our hands in the form of super nourishing haircare.
Meanwhile, natural aromatherapy brand AromaWorks’s positioning at no.4 shows that we’re all looking for ways to achieve moments of peace, calm and tranquility in our ‘new normal’ and Taylor of Old Bond Street at no.5 proves that mens grooming is certainly on the rise (and is probably making for great Christmas presents).
As for the top 5 fastest growing products on the beauty site? These are:
1. Grow Gorgeous Hair Growth Serum Intense
2. Lancome Hypnoses Classic Dramatic Mascara Christmas Set
3. Yves Saint Laurent Touche Éclat Radiance Gift Set
4. Lancôme Hydrazen 50ml Christmas Set
5. Elemis Pro-Collagen Day & Night Star Duo
Now firmly in the middle of November, Christmas shopping is definitely in full swing, as proven by the number of beauty gift sets making the top 5 most popular products at Lookfantastic right now. With high end brands such as Lancôme, Yves Sant Laurent and Elemis all making the list, it looks like we’re all looking to gift our loved ones with a bit of well-earned luxury this festive season.
But before Christmas is Black Friday, so don’t forget about the Lookfantastic Black Friday Beauty Box – over £155 worth of beauty and skincare for just £35.