January 2021 is coming to a close, despite it feeling as though it was still 2020 just days ago. It’s been a bit of a bleak month for obvious reasons, so it comes a no surprise that many of us have been opting for a spot of retail therapy in the form of some beauty treats. In fact, despite it only being January, there have been plenty of searches and sales in the beauty world.
money.co.uk has compiled a list of the 20 bestsellers so far, giving you a snapshot of the most popular products in beauty, from skincare to makeup. By analysing data from Boots, Cult Beauty, and Beauty Bay, their Beauty Index 2021 looked at 6,500 products and narrowed them down to the 20 most Googled, according to category.
The most Googled product of 2021 overall so far is Pixi’s Glow Tonic, a long-standing hero in the world of exfoliation, which Caroline Hirons first advocated for years ago, and has since maintained its bestseller status.
Also featured are The Ordinary’s Squalane Cleanser, NARS’ Blusher and Sheer Glow Foundation, and Benefit’s bronze and brow products.
The most Googled beauty products of 2021:
Most Googled BB/CC Cream, with a search volume of 168,900:
IT Cosmetics Your Skin But Better CC+ Cream, £26.50, Boots
Most Googled Blusher with a search volume of 38,100:
NARS Blush, £25, LookFantastic
Most Googled Bronzer with a search volume of 29,200:
Most Googled Brow Product with a search volume of 23,700:
Benefit Precisely, My Brow Pencil, £20.84, FeelUnique
Most Googled Concealer with a search volume of 49,900:
Maybelline Fit Me Concealer, £5.99, Superdrug
Most Googled Eyeliner with a search volume of 9,510:
NYX Professional Makeup Epic Ink Liner, £9, Boots
Most Googled Eyeshadow palette with a search volume of 10,790:
Natasha Denona Glam Palette, £60, Cult Beauty
Most Googled Cleansing Balm with a search volume of 48,400:
Elemis Pro-Collagen Cleansing Balm, £44, Cult Beauty
Most Googled Face Oil with a search volume of 18,000:
Nuxe Huile Prodigieuse, £18.50, LookFantastic
Most Googled False Lashes with a search volume of 3,650:
Ardell Wispies 113, £5.49, Superdrug
Most Googled Foundation with a search volume of 87,100:
NARS Sheer Glow Foundation, £33.50, LookFantastic
Most Googled Highlighter with a search volume of 32,400:
Charlotte Tilbury Hollywood Flawless Filter, £34, Cult Beauty
Most Googled Makeup Remover with a search volume of 65,500:
The Ordinary Squalane Cleanser, £5.50, Beauty Bay
Most Googled Mascara with a search volume of 41,100:
Benefit Roller Lash, £22.50, Boots
Most Googled Powder with a search volume of 39,700:
Laura Mercier Translucent Loose Setting Powder, £32, Cult Beauty
Most Googled Primer with a search volume of 55,800:
MAC Strobe Cream, £25, LookFantastic
Most Googled Self-Tan with a search volume of 38,300:
TAN-LUXE Super Glow Hyaluronic Self-Tan Serum, £35, FeelUnique
Most Googled Serum with a search volume of 199,800:
Clarins Double Serum, £58, Boots
Most Googled Setting Spray with a search volume of 28,100:
Urban Decay All Nighter Setting Spray, £20.80, Boots
Most Googled Toner with a search volume of 253,900:
