The internet has transformed the way we buy our beauty products. From recommendations from influencers to in-depth beauty journalism you can access with a click, there’s never been more choice when it comes to make-up, skincare and more.
However, according to information direct from the search engine shared with you.co.uk, there’s one cult item that everyone is typing into Google more than any other – and it’s a fragrance.
But it’s not just any old fragrance: it’s Jo Malone fragrance, as ‘jo malone perfume’ is officially the most Googled beauty product so far in 2019.
Of course, there’s no way of knowing if those searches are coming from dedicated repeat purchasers, shoppers in search of a gift, or simply those who want to see the range out of curiosity, but one thing’s for sure: we’re a nation of Jo Malone lovers through and through.
Established in 1994, the British beauty brand has been providing the nation with gorgeous formulas across the fragrance sphere, with candles, colognes, bath and body care and even rooms sprays now falling under its remit.
If like the rest of the internet, you want to jump on the bandwagon but aren’t sure where to start, its most popular perfumes include Pomegranate Noir, a rich, fruity spritz spiked with pink pepper, and layered with Casablanca lily and patchouli, and Lime Basil & Mandarin, a heady citrus mix tempered with basil and aromatic white thyme.
But there’s no need to limit yourself to just one: many Jo Malone perfume is designed with fragrance combining in mind, meaning you can wear multiple formulas from the same fragrance family simultaneously and smell just as sweet.
And if you’re on a budget? Don’t miss Jo Malone’s solid perfume, compact palettes which give you the chance to wear some of its most iconic lines from £14.