Missoma is one of those lust-worthy mid-spend jewellery brands adored by everyone from fashion editors to celebrities and royals (Kate Middleton and Meghan Markle are both well-known fans of the brand). The brand’s ongoing collaboration with blogger Lucy Williams is a particularly popular hit with shoppers – the most recent ‘1987’ collection was inspired by memories of digging through her mum’s jewellery box and is full of chunky gold chains and hoops that are simultaneously nostalgic and contemporary.
So when the brand announces it’ll be taking part in the Black Friday sales, we get a bit excited. Especially when it means a generous 25 per cent is going to be docked from the entire website, starting 23 November.
Of course, as one of the biggest shopping events of the year, the global environmental impact of Black Friday is mighty, and Missoma recognises that. So they’ve partnered with TreeSisters who will plant a tree for every Black Friday order made. TreeSisters is a non-profit organisation that plant trees across eight diverse ecosystems along the tropical belt, from the ancient cloud forest in Northeast India to the coastal mangrove forests in Madagascar.
Togther, Missoma has helped TreeSisters to plant 150,000 trees over the last two years and by 2021 they hope to have planted almost a quarter of a million.
So for a Black Friday purchase that does good as well as look good, we’ll be looking to Missoma. Here’s what we’ve got our eye on – and what we think you should be shopping in the Missoma Black Friday sale. Make sure you sign up for early access to shop.