Sales of this £7.50 perfume have soared by 120 per cent

Perfume is such a personal thing. Whether you have a signature scent that you’ve sworn by for years or like to try the latest launches to mix up your fragrance wardrobe, it’s rare for any one spray to be a universal crowd-pleaser across the board.

However, there is currently a particular bottle that’s flying off the shelves at The Fragrance Shop and getting five-star reviews from customers who say it’s quickly become one of their all-time favourites. And trust us when we say you’ll never guess which one…

Alamy Stock Photo

Online fashion brand Missguided has a number of perfume lines; with pink and rose gold packaging and names like Boss Babe and Vibe Enhancer, you might assume they’re better suited as a gift for a younger relative than a place in your own carefully curated scent collation.

But Babe Power, a perfume launched by the brand in 2017, has remained a steady bestseller at The Fragrance Shop, beating household names like Paco Rabanne 1 Million, Hugo Boss and Dior.

And now, the rollerball version of the scent, which is currently on offer for £7.50, has seen a huge spike in sales, with a representative confirming to that ‘the 10ml Missguided Rollerball Scent fastest selling portable fragrance in-store in last week, with sales up 120 per cent in last week in run up to Easter getaway.’

Missguided Babe PowerMissguided Babe Power Eau De Parfum 10ml Roll On, £7.50, The Fragrance Shop

While people can be a bit ‘sniffy’ (pun intended) about store-branded perfume, particularly when it appears to be targeted at teens, shoppers who’ve smelled it in person say that Babe Power, which has notes of grapefruit, sour cherry, orange blossom, soft peony, jasmine and vanilla, is a bit of a gamechanger.

‘Love the fragrance – its a bit like a gorgeous scented powder, just right for the summer,’ said one convert, and another agreed: ‘New favourite fragrance, I have received many compliments already.’

At less than £10, the rollerball is a great way to give the perfume a whirl at a reasonable price. And if you try it and love it just as much as other customers seem to? The 80ml Eau De Parfum is priced at just £28 – so it still won’t break the bank!