How Meghan Markle’s TIME cover sparked an 83% increase in this fashion must-have

Meghan Markle and Prince Harry’s TIME cover was only released on Wednesday but it’s already causing a stir. The pair made it into the magazine’s famous Top 100 Influential List for their charity work and newly founded Archewell Foundation.

Meghan Markle Time Cover
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‘Hand in hand with non-profit partners, they take risks to help communities in need – offering mental-health support to Black women and girls in the US, and feeding those affected by natural disasters in India and the Caribbean,’ the magazine wrote for Meghan Markle and Prince Harry.

But, as well as their good work, inevitably, everyone has also been talking about the outfits they were wearing for the cover shoot – specifically those of the Duchess of Sussex.

Megan Markle donned a crisp, white shirt for the cover as well as some smooth, white, wide-leg trousers. For the photo inside, she wore a similar pair of khaki wide leg trousers and a roll neck from The Row.

Apparently, the ‘Meghan Effect’ is well and truly alive, and the result was instant: since the pictures from Meghan Markle’s TIME cover have been circulating on the internet, sales of wide leg trousers jumped up by 83 per cent overnight, while searches for green turtleneck jumpers also shot up by 148 per cent too.

The wide legged trouser trend is a bit of a staple for Meghan Markle and it’s definitely not the first time she’s chosen the style; she wore some on a royal visit to Edinburgh in 2018.

Prince Harry And Meghan Markle Visit Edinburgh
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Meghan was also spotted in a pair in 2015, back before she met Prince Harry, at a launch party in New York.

Meghan Markle New York
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The rollneck isn’t a first either as Meghan Markle wore one on a London night out with Harry in 2020.

Meghan Markle Roll Neck
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Wide leg trousers to buy inspired by Meghan Markle’s TIME cover

Next trousers

Wide legged trousers, £35, Next


Wide leg trousers, £25, M&S

H&M trousers

Wide press-stud-leg trousers, £34.99, H&M