McDonald’s has launched its first ever reward scheme

We all love a cheeky burger from McDonald’s every now and again, and the fast food chain just made eating with them even sweeter – not to mention slightly better for the purse strings.

Launching today, McDonald’s is rolling out its first ever loyalty scheme for customers nationwide.

McDonald's sign
Getty Images

Called MyMcDonald’s Rewards, the new McDonald’s reward scheme allows customers to collect points every time they spend money at any UK restaurant, which can be saved up and used to get free menu items. Alternatively, customers can choose to donate their points to charities including Children in Need, FareShare and Ronald McDonald House Charities.

Customers will earn 100 points for every £1 they spend – so one penny is equal to one point. Once you have enough points, you can redeem any item from the eligible menu that your points can afford, or convert your points to a cash donation to charity.

MyMcDonald's Rewards
McDonald’s

To give you an idea of how many points you’ll need to save up to get your favourite McDonald’s order for free, here’s a rundown of how much each item is worth.

1,500 points

  • Small fries
  • Mini McFlurry
  • Regular McCafe
  • Hash brown
  • Side salad
  • £1.50 to charity

2,500 points

  • Double cheeseburger
  • Veg Deluxe
  • Bacon Mayo Chicken
  • Cheesy Bacon Flatbread
  • Medium fries
  • £2.50 to charity

4,000 points

  • 6 chicken McNuggets
  • Big Mac
  • McChicken Sandwich
  • Double Sausage & Egg McMuffin
  • Premium Salad
  • £4 to charity

You’ll earn your points no matter how you place your order, whether that’s on the McDonald’s app, in store or at a drive-thru – but you will need to be signed up to the app. You can download the app here and make sure to opt in to the McDonald’s reward scheme so you can start collecting your points from today!

 

View this post on Instagram

 

A post shared by McDonald’s UK (@mcdonaldsuk)

The fast food chain has been trialling the reward scheme as a pilot in 10 outlets in the North of England and it seems to have been a success given today’s official nationwide rollout.

Michelle Graham-Clare, Senior Vice President and Chief Marketing Officer, McDonald’s UK and Ireland said: ‘We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK.

‘As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners, which we know will make an incredible difference to the lives of many thousands of young people and families across the country. We were delighted with the response from customers during our recent trial and I am so pleased we’re able to launch nationwide today.’

This follows the news that rival fast food joint Burger King have also launched a loyalty scheme this week that works in a very similar way to the McDonald’s rewards scheme, in that it awards customers with points for every £1 they spend at a Burger King restaurant, which can then be used to obtain certain menu items.