One of these £6 red lipsticks is sold every six seconds

Every now and then, a makeup product comes along that is so impactful, it becomes an instant sell-out. Maybelline’s Superstay Matte Ink Liquid Lipstick in the shade Pioneer is one such product that has become so popular, it is now sold once every six seconds.

maybelline superstay matte ink liquid lipstick
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The beautifully bright watermelon red lipstick, which is a true red with a blue undertone, is apparently Maybelline’s top red lip seller in the U.S., and luckily for us, it’s also sold over here on UK shores. What’s more, it is only a mere £5.99 at Superdrug, meaning you can pick it up and still receive change for a ten pound note.

The Superstay Matte Ink Liquid Lipsticks are described as having ‘an intense ink colour concentration,’ while they boast a matte finish (that’s comfortable, not drying) and a 12 hour wear. For these reasons, it is the ideal formula for special occasions where you need longevity.

A representative from the brand told Allure that, ‘Pioneer’s success can be attributed to its classic red color formulated with blue undertones. Not only that, the SuperStay Matte Ink’s elastic-ink, clay-free technology ensures the lip color won’t cake, flake, or dry for up to 16 hours of comfortable wear.’

Maybelline's Superstay Matte Ink Liquid LipstickMaybelline Superstay Matte Ink Liquid in 20 Pioneer, £5.99, Superdrug

Allure also brands it one of the ‘best red lipsticks ever’ in their online hall of fame, where it sits amongst other beauty big hitters like Mac’s iconic Ruby Woo Lipstick, fellow liquid lipstick Fenty Beauty’s Stunna Lip Paint in Uncensored, and the Nars Velvet Matte Lip Pencil in Dragon Girl.

Just in case you needed another excuse to pick up the Pioneer, today is in fact National Lipstick Day, meaning it’s the ideal time to treat yourself to a new lip product. There are plenty of offers to take advantage of on this special day, too. For example, MAC will be giving away free full-sized lipsticks when customers spend £45 or more in-store or online (while stocks last).

Happy National Lipstick Day!