Amazon has quickly risen in the ranks to become one of the go-to retailers for beauty products. Like with most things you need to buy, Amazon will usually have the answer, from books to tech, fashion to makeup. And speaking of makeup, the mass retailer has a great range of products from trending brands such as Rimmel, Max Factor and L’Oreal — and when it comes to mascaras, you’ll be totally spoiled for choice.
But to make things easier, the retailer has revealed their top performing mascara, which is in the number three spot in their ‘bestsellers in beauty,’ which makes it the overall number one bestselling makeup item on the list. The impressive buy is Maybelline’s New York Volume Lash Sensational Mascara, which costs a mere £4.62, proving you don’t have to spend lots to get top results.
The mascara in question has been dubbed ‘the UK’s #1 Mascara,’ and is beloved for a number of features, including its super dark formula and layer reveal brush, which has six bristle lengths to reach even the shortest of lashes. It promises to volumise lashes, as well as adding definition and length to boot. The mascara also has a low wax formula, which means less clumping.
In short, the Maybelline Lash Sensational mascara is a winning bargain product, and shoppers on Amazon tend to agree; with over 34,000 reviews averaging out at an impressive four and a half stars, this one is hard to ignore.
‘An amazing dupe for my Lancôme Hypnose mascara – and a fraction of the cost,’ began one fan. ‘I layer my mascara because I like a bit of a clump but it glides nicely if you just want separated and lengthened lashes.’
Another one wrote: ‘I’ve used a lot of different mascaras, from higher end (benefit they’re real, clinique) to high street and I have to say this is the one I always come back to.’
‘Honestly if you haven’t tried this yet, give it a go – it’s a big hit on YouTube and with beauty bloggers too and it really does live up to the hype,’ they added.