This £5.99 mascara has been a bestseller for 47 years

When you ask almost any make-up lover what one item they couldn’t live without, it’s usually mascara. Whether you want to lengthen, curl, or volumise, there’s a number of  magic wands on the shelves that promise to do the trick – but there’s one particular mascara that almost all of us have owned at some point in our lives.

It’s been around since 1971, and quickly become one of the most popular and recognisable beauty products in history, with one still leaving a store every two seconds around the world.

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Have you guessed it yet? Yes, the mascara to beat all mascara is Maybelline’s Great Lash, which was the first water-based mascara to hit the market, and is so loved by beauty buffs it’s been a bestseller in its native America for a staggering 47 years.

Promising a ‘lash-doubling formula that conditions as it thickens’, the mascara is available in two colours – ‘very black’, and ‘blackest black’ for those that want something super dramatic.

And despite it’s long-standing status, the conditioning formula remains a staple, and today is still raved about by celebrities and industry experts alike. Famous fans of the product are said to include supermodels such as Gigi Hadid, Christy Turlington, and Jourdann Dunn. 

There’s also plenty of online buzz around the product, with thousands of five-star reviews on retailers such as Boots and Superdrug, where it sells for just £5.99. 


Maybelline Great Lash Mascara, £5.99, Superdrug


‘This is a real classic mascara. I have been using it for years, its never clumpy, defines my lashes and still looks fairly natural,’ said one happy customer. ‘Every time I buy a new mascara I always end up going back to this one. Last a long time and is great value for money.’

‘I couldn’t seem to find one that worked until I tried this one – my lashes are naturally really short and flat but after using even just one coat they were long and separated,’ agreed another. ‘It also gives a bit of volume which is a bonus. I love this mascara,  definitely recommend for anyone struggling to lengthen and separate.’

If that hasn’t convinced you to snap up the bargain product, we don’t know what will…