Instagram is loving this £18 floral dress – and it’s perfect for the heatwave

Sometimes when a dress earns cult status online, it’s a designer piece that sits in the hundreds or even thousands of pounds. But other times, it’s an affordable bargain from a high street store – and let’s be honest, those times are our favourites.

The newest frock on the block comes courtesy of Matalan, and it’s a timeless floral beauty that will never go out of style. From the ditsy print to the angel sleeves to the universally flattering silhouette, it’s a dream of a summer dress that will slot seamlessly into any wardrobe. Oh, and did we mention that it’s only £18?

The purse-friendly piece, which taps into 2020’s ongoing pink dress trend, has already been styled by many of Instagram’s most popular faces in partnership with the brand, giving us plenty of inspiration for everything from romantic date nights to picnics in the park.

‘It’s the Goldilocks of dresses, not too short, not too long, just perfect,’ says Vickie of @inpolife. ‘The frill to the hem has to be my favourite detail and made me feel all swishy and fabulous.’

‘Oh how I love finding a dress that I can wear for multiple occasions,’ agrees Anna Cascarina. ‘This ditsy floral dress is super soft and comfy so perfect for a summer’s picnic, or can be dressed up with heels or even with a smart blazer for work. And at only £18, it’s a win win!’

View this post on Instagram

#AD Let’s pretend @shopmatalan created this dress just for me because it fits like a dream and I love it! Firstly let’s talk length. It’s the Goldilocks of dresses, not too short, not too long, just perfect. Next let’s talk boobs. The V neck is low enough to be super flattering but comes without the fear of falling out. The floaty sleeves (I am sure there is a proper fashion term but let’s go with floaty) means you get a good airing in the right places and a tie at the waist gives shape if you want to and I pulled that baby in! The frill to the hem has to be my favourite detail and made me feel all swishy and fabulous. So thanks Matalan for creating a corker of a dress! Or another caption could simply have been: Look! 👀 I got dressed! Dress linked in stories. Wear with heels, sandals or trainers. It’s so versatile! INPOx #matalanready #summertime #floral #floraldress #fashionover40 #over40style #inpo #inpolife #innoparticularorder

A post shared by IN NO PARTICULAR ORDER (@inpolife) on

With endorsements as glowing as this, we predict that a flurry of sales will follow – and reviewers on the Matalan website say the purchase is well worth it, particularly with the surge of sunny weather the UK is expecting over the next few weeks.

‘Just received today and really pleased, it is much brighter than in the photo,’ one wrote. ‘I am sure I will get a few years out of it as will not date. Perfect for the hot spell that is forecast.’


Matalan Short Sleeve Floral Midi Dress

Short Sleeve Floral Midi Dress, £18, Matalan

Sizes from 8-20 are in stock on the Matalan website now – in a reply to a comment on her post, Vickie reports that it runs fairly true to size, while Lucy Nicholls opted for an oversized fit ‘for comfort and room for all the sandwiches’ (a girl after our own hearts).

But whatever fit you opt for, just make sure you do it swiftly, as we don’t imagine this little gem will stick around on the virtual shelves for long.