One of Prai’s new neck and décolletage night creams is selling every 90 seconds

There is a reason why Marks & Spencer is one of (if not the) nation’s favourite retailer. Not only does the store provide us with the best high street fashion – from its popular Holly Willoughby edit, to its bestselling summer dresses – but its beauty hall what dreams are made of.

Earlier this month we reported that M&S has now launched a night-time version of its bestselling Prai neck cream – and now shoppers are praising the ‘pure magic’ jar in their droves, picking one up in store every 90 seconds.

Prai night cream
Getty Images

The original Ageless Throat & Décolletage Crème caused a frenzy last summer after incredible before-and-after pictures emerged from customers who were seriously impressed with its results. Created specifically to care for the skin on your neck and décolletage, it’s rich in hyaluronic acid to hydrate and plump the skin, and includes Vitamin A, E and F to protect and rejuvenate.

The new night version, which is currently exclusive to M&S, promises to be just as effective. It contains two forms of retinol, ideal for smoothing out fine lines and wrinkles, and contains Vitamin A and wellagyl from Bulgarian roses to help recharge your skin, all while you get your beauty sleep.

Prai night cream
M&S

Ageless Throat & Décolletage Night Crème 50ml, £30, M&S

Reviewers who’ve tried it say it’s ‘amazing’, with one writing: ‘I started using this cream a week ago after it was recommended to me by a friend. I’m amazed by the difference in such a short space of time. It looked so much improved after just a week. Will definitely buy again.’

Others called it ‘brilliant’ and ‘absolutely fab’, praising everything from its ‘velvet’ texture to its quick impact: ‘I noticed an improvement in the sagging skin just under my chin and the vertical lines on my chest by day 4,’ said one happy purchaser. ‘Now 2 weeks later and the difference is so noticeable my friends have commented on it.’

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#AD After two-weeks in sun-drenched Europe, when I purposely used nothing on my chest and throat other than moisturiser & sun cream, my skin was in a right state! (Scroll ▶️ to see the Before & After photos) Pretty impressive eh, after just a week using a brand new product from @PRAIbeauty. The newly launched Ageless Throat & Decolletage Night Creme is clinically proven to renew and repair damaged skin while you sleep – in just seven nights so I couldn’t wait to get home to trial it. More work’s needed on my scraggy throat, but I am thrilled with the results so far. . . So what’s the difference between this night creme and the best-selling day creme you may seen before on my grid? Well, the night formula contains two forms of retinol, hyaluronic acid, vitamin E and Wellagyl (made from Bulgarian rose – did you know I’m half Bulgarian?!) so really gets to work on repairing your skin overnight. While the PRAI Ageless Throat & Decolletage Day Creme takes over in the morning by lifting and firming. A dynamic duo for day and night. . . And while we’re talking about sleep…….I’ve also started wearing PRAI’s silk Sleep Tight mask to help prevent more wrinkles (pure silk helps prevent sleep lines) as well giving me a better night’s sleep during our hot summer nights and early dawn. Apart from these great products, plenty of water, a healthy diet and sun protection, a good night’s sleep does wonders for the skin! . . My latest blog (link in bio ⬆️) has lots of top tips for a better night’s sleep as well as more info on PRAI’s newest creme. If their best-selling day creme is anything to go by,selling one every 60 seconds, the new night creme will be running out fast! You can find both in your local @marksandspencer or on-line. The link: copy & paste here: bit.ly/32FzIsB #SeepTightWithPRAI #praibeauty #neckcream #decolletage #retinol #marksandspencer #unedited #beautyover50 #beautyover60 #beautyreview #over40beauty #over50

A post shared by Suzi Grant, Alternative Ageing (@alternativeageing) on

Suzi Grant, whose pictures from her trial of the first cream went viral because of their dramatic difference, tested the new cream on a recent holiday, and was also seriously impressed: ‘As usual, I am absolutely gob-smacked that a sun burned chest (despite using SPF 30 every single day) can improve so much in just seven sleeps,’ she wrote on her blog, Alternative Ageing.

‘Just a week later the results speak for themselves! More work needed on my slight turkey neck, but am thrilled with the results so far.’