M&S has had to change the name of its Porn Star Martini cocktail

A classic gin in a tin is all well and good, but over the last twelve months Marks & Spencer has been spoiling us with the arrival of several other delicious travel-size drinks: including a fruity Porn Star Martini.

The blend of passion fruit juice, vanilla flavouring and two measures of vodka arrived on the shelves in M&S food halls across the country last autumn, joining the store’s range of 18 different canned cocktail offerings. But unlike the other options on the shelves, it was soon faced with backlash over its controversial name.

M&S porn star martini
Alamy Stock Photo

Evening Standard reports that the Portman Group – the responsibility body for drinks producers in the UK – told M&S it would need to rebrand the cocktail after receiving a complaint from a member of the public, who stated that ‘porn stars are idolised as people who have sexual success and paid for doing so.’

Despite the name being used on bar menus across the country, the complainant argued that it is ‘linking alcohol with sexual success,’ breaching one of the watchdog’s rules that no drink should suggest any association with sexual activity, indirectly or otherwise.

 

M&S porn star martini

In a statement responding to the issue, Marks & Spencer said: ‘Porn Star Martini is a common name for a passion fruit cocktail drink. Our product launched in September 2018 and quickly became one of our most popular cocktails.

‘However, as a Portman Group co-signatory, we respect the ruling and will be changing the name to Passion Star Martini.’

Alamy Stock Photo

The recipe for a Porn Star Martini was created by Douglas Ankrah for London’s Lab Bar back in 1999.

However, detailing the inspiration behind the divisive moniker, Ankrah explained to The Buyer: ‘The drink is very evocative and tantalising. I called it Porn Star because I thought it was something that a Porn Star would drink, there’s nothing sexual there.’