This pink M&S coat of dreams is all over our Instagram feeds right now

Pastel pink might not feel like the most natural addition to make to your wardrobe in January, but allow us to make a case. Just because dreary greys are the reigning colours in the sky outside, there’s no reason you can’t counteract that with a pop of colour: especially when it’s as gorgeous as the new cult M&S pink coat.

The bright and beautiful number has been popping up in our Instagram feeds since the store’s spring collection arrived, and appeared to have been picked by several of their social media insiders as the top pick for the incoming season.

This is particularly great because it means we’ve already got tons of inspiration for how to style it: from cinching the waist in with a belt like the M&S model shot, to layering it over a cool contrasting hoodie like @marksandspencer_sam, or creating preppy vibes with a pleated skirt and heeled loafers a la @marksandspencer_dominique.

At £89, the Raglan Sleeve Overcoat, which comes in a romantically-named ‘antique rose’ shade, represents pretty good value compared to other styles on the rails – it’s not often you come across a great statement piece like this for less than £100.

Plus, the traditional tailored fit, with wide lapels and a slightly oversized shape, meant that it’s not likely to date anytime soon – it’s a timeless style you can pull out of your wardrobe year after year after year, bringing that all-important cost-per-wear right back down.

M&S pink coat

Raglan Sleeve Overcoat, £89, Marks & Spencer

Thinking pink? Us too: which is why we’re thrilled to see stock on the M&S website in sizes 6-24 (if you’re in-between, go down a size, as customers say it runs a little big).

Or, if you really love the cut but can’t face the colour, you’ll be pleased to hear that it’s also available in an equally lovely classic navy – almost enough to make us wish the cold would stick around for longer.