Black Friday is here, and with it a frenzy of offers and discounts from most of the biggest household names.
One store which refrains from joining them, however, is Marks & Spencer. The brand has famously shunned the annual shopping event, instead preferring to focus on its usual seasonal offers and Christmas deals. But what you might not realise is that there’s a handy category on the M&S website that flags when an item has dropped in price, regardless of the promotions that are currently running.
Take a look under the women’s fashion tab, and you’ll find the Lower Prices section, an area where you can see which current season buys have been made cheaper in recent weeks, even when there’s not a sale in session.
At the moment, for instance, there’s that viral lilac coat, which was £129, but is now down to £99, cute Christmas jumpers that were £29.50 but are now £25, and a wear-everywhere satin midi that’s now less of an investment at £49.50, from an RRP of £69.
The deals aren’t exclusive to online, as you can find them tagged in your local store too – but the website does provide one handy location for you to browse the pieces at your leisure.
The retailer isn’t the only one to flag its clothing promotions in this way: earlier this year, we put the spotlight on Zara’s special prices section, which also highlights price cuts you might otherwise miss in one place.
Speaking to HELLO! magazine earlier this week, Clothing & Home Marketing Director Nathan Ansell explained by Black Friday isn’t an event on the M&S calendar: ‘We know that our customers are living busier lives than ever before and for many families shopping earlier both in-store and online can help make the festive season more enjoyable – with less stress and the cost spread out.’
‘So, we aim to give our customers great trusted value throughout the whole Christmas season, not just over the Black Friday weekend.’
You can browse Marks & Spencer’s full Lower Prices section here.