Have you heard about Marks & Spencer’s Ivy jeans yet? Even if you haven’t, chances are you’ve encountered someone who’s wearing a pair. The jeans, which are part of the store’s wider overhaul of its denim range, launched back in February to the applause of shoppers across the country – and unsurprisingly, flew off the rails in every size.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’