Have you heard about Marks & Spencer’s Ivy jeans yet? Even if you haven’t, chances are you’ve encountered someone who’s wearing a pair. The jeans, which are part of the store’s wider overhaul of its denim range, launched back in February to the applause of shoppers across the country – and unsurprisingly, flew off the rails in every size.
At just £19.50, the trousers are said to be the brand’s ‘best ever fit’, and boast bum-enhancing pockets and no-gape waistbands to flatter all figures.
But if you missed the hype the first time around? You can breathe a sigh of relief, as they’ve just been restocked in all four colours: black, grey, and a choice of dark or medium indigo.
Some customers who’ve picked up a pair have even ended up going back for the full spectrum, with one five-star reviewing posting on the Marks & Spencer website: ‘These jeans are amazing quality and fit at a great price, ordered the medium indigo and have now also ordered the dark ones too.’
‘By far the most comfortable jeans I have ever owned,’ another agreed. ‘The fit is perfect, I’m a curvy 14, and the dark indigo shade is very classic. I will definitely be buying more of these in the other colours.’
The Ivy – a skinny fit jean – is joined by the Sienna straight leg style and Lily slim leg look, both of which also carry the ‘best ever fit’ branding, and have a plethora of similarly positive reviews.
And if that’s not enough M&S denim for your liking, check out Holly Willoughby’s latest edit for the high street favourite, which included denim dresses, boiler suits, shirts and more. According to recent reports, a piece from the line is selling at the rate of one every 15 seconds, so if you’ve got your eye on a particular item, you’ll need to click ‘add to basket’ sharpish.