Veganuary may almost be over, but from the looks of Marks & Spencer’s new beauty range, making considered vegan choices just got easier than ever all year round. The store has unveiled a collection of 16 products under the name Pure, all of which pride themselves on being natural, vegan, and crucially, effective.
The no-frills offering reflects M&S’s commitment to offering good value, with prices starting from £5 for a gentle facial wash, and rising to £18 for a selection of targeted oils and serums.
Writing on the brand’s Style & Living website, deputy fashion and beauty editor Dulcie Emerson explained the benefits of the collection, noting that it’s : ‘made in the UK (for fewer air miles), using ethically and sustainably sourced ingredients and easy-to-recycle packaging.’
If it looks vaguely familiar, that’s because it’s actually an updated version of a line that was on the shelves previously: ‘The collection has recently received a makeover to galvanise its shelfie-worthy status. But it doesn’t just look good: the formulations pack a punch too,’ Dulcie adds.
‘Take the Natural Radiance Serum, which combines potent ingredients such as resveratrol, extracted from upcycled grape-pulp waste sourced from an M&S wine supplier, with echinacea and peptides to help protect against the damaging effects free radicals can have on cell structures that make up your skin. Genius.’
Tempted to give it a go? Here are a few of our top picks to get you started.
Love a cleanser that really gets down into the dirt? This effective oil-rich formula is 95 per cent naturally derived and comes with a cloth to help polish and refine.
If your face is feeling the effects of a long, cold winter, this super-rich oil is here to help. It’s packed with UK-grown starflower oil and blackcurrant seed oil, both of which are high in fatty acids to help protect your skin’s natural barrier and keep it looking nourished.
Glycolic acid is great for skin that’s looking a little dull or tired: it exfoliates the surface to remove dead cells and reveal more radiant ones underneath. Here, pure essential oils are used to ensure hydration is retained too.
You can shop the full Marks & Spencer Pure skincare range now in stores and at marksandspencer.com.