The uber-flattering M&S jeans we’ll be living in all year (and they’re under £30)

Finding the perfect pair of jeans can often feel like a life-long task. Getting that perfect combination of figure-flattering, confidence-boosting jeans that provide all day long comfort can be very tricky.


However, Marks & Spencer is changing all that, with a denim offering that ensures we no longer need to choose between looking good and feeling good.

Enter, the Harper Supersoft Cigarette Jeans – which at £29.50, are a great for our wallet too.

Marks & Spencer jeans

They’re made from a super stretchy and soft cotton for all-day comfort and have also been designed with a flattering silhouette, featuring a high-waisted, cigarette shape with a subtle turn-up hem to give them an on-trend finish. This shape is a really good option if you’re trying to wean yourself off skinnies but don’t fancy a massively wide-leg cut.

Plus, the material is sustainably sourced, so it uses less water to produce and is overall kinder to the planet.

READ MORE: The best of new in at M&S

They’re also available in five colourways, which range from numerous deep indigo shades to a more spring-ready light blue. And, as we have come to expect from M&S, they offer a range of different length options too: petite, regular and long.

Marks & Spencer jeans

Harper supersoft cigarette jeans, £29.50, Marks & Spencer

But, as with everything, the real proof is in the feedback of shoppers who have already tried out the product, rather than the brand’s own description. Luckily, the jeans have clocked up over 500 reviews on the M&S website, and the consensus is clear: most customers rate the jeans almost five stars across the board for quality, value for money, fit and style, with many women purchasing multiple due to their comfort and flattering fit.

I have many pairs of these in various colours. They are super comfortable, stylish and affordable. I love them in white for Summer and although [I] am a regular length [I] buy them in [the] short [length] for warmer days,’ writes one shopper, while another says: ‘Really love these jeans, have 4 pairs of them in different colours. They really suit my shape and are so comfortable.’

One adds: ‘I bought these a couple of weeks ago and they fit like a dream, so comfortable and the denim is really soft.’

In short, it’s unlikely you’ll see us wearing anything else for the next while.