These super flattering £19.50 M&S jeans sell every 15 minutes

Finding the perfect pair of jeans that tick all your boxes is no mean feat – you want them to fit just right without going baggy after a few wears, keep their colour and not fade, flatter your body shape, be comfortable and not cost the earth. It doesn’t sound like much to ask, but most women will know the pain of trying to pin down this elusive item.

M&S jeans

Thankfully, M&S prides itself on its denim range, which goes some way to explaining why the British retailer sells 15 pairs of jeans every minute. In response to their happy customers’ rave reviews, M&S have listened and in response have extended their denim range to include a range of styles in an even bigger selection of washes.

M&S Ivy jeans in khaki

Ivy Skinny Jeans, £19.50, M&S

With a sparkly new campaign to boot, the new range includes styles such as the The Ivy skinny leg, The Lily slim leg and The Sienna straight leg – and did we mention each pair will set you back just £19.50? Even better, each style is available in a range of washes, from classic blue washes to light grey and khaki.

M&S Lily jeans

Lily Slim Leg Jeans, £19.50, M&S

If The Ivy skinny leg is looking awfully familiar, that’s because this is a relaunch of the hugely popular style, which sold a whopping 300,000 over Christmas alone, making it a bestseller for the high street brand. And don’t forget about the all-important Magic Shaping Jeans – also part of the new collection, these cost a bit more at £29.50, but promise to work wonders for flattering all body shapes and sizes.

Despite the budget price tags, M&S hasn’t skimped on the environmental impact of their denim, always using sustainable cotton, which supports farmers in being able to implement sustainable practise including efficient water, pesticide and fertiliser use.

M&S Sienna jeans

Sienna Straight Leg Jeans, £19.50, M&S

Jill Stanton, M&S’s Womenswear & Kidswear Director, said of the new denim drop: ‘Denim is a staple in all of our wardrobes and we know if we get the product right it hits a sweet spot – as perfectly fitting jeans are worn and loved by people of all ages. Our denim business is going from strength to strength and this campaign is a celebration of that – we know if we can get more customers trying on our jeans they will fall in love with our style, fit and value.’

We love M&S’s inclusive approach to denim design and can’t wait to try on the new styles – we suspect that we might just find our new forever faves.