We know, we know – summer has barely arrived, and here we are already talking about AW18. But such is the nature of the world of fashion, and whilst we’re all out basking in the glorious sunshine, insiders are already beginning to highlight their top picks for the season ahead.
One item that’s already been grabbing the attention of a lot of those in the know is M&S’ Prince of Wales check coat, which is set to retail for £99 when it arrives in store.
When an image of the coat was shared on the Marks and Spencer Fashion PR Instagram account, where the brand often previews new items before they reach the shops, many followers had already begun wondering when they would be able to get their hands on one of their own.
‘We haven’t even had a summer yet and I already can’t wait to buy a new coat #aw18mands ?,’ exclaimed one, followed by another who agreed: ‘Wow. In love with this coat ?❤.’
‘Need this coat please @marksandspencerfashionpr when will it be available?’ wrote a third – although they still have a while to wait, as the style won’t be ready to shop until September.
Love the bag as much as the jacket? Us too – which is why we were thrilled to find that it’ll be on the M&S shelves for a very affordable £29.99.
Speaking to The Guardian about M&S’ upcoming AW18 collection, the company’s style director, Belinda Earl, said ‘this is heartland M&S’, adding that they’re focusing on executing staple pieces that ‘we’re known for and want to be known for even more to build a broader customer base.’
‘When you do find a piece, you tend to want more and we’re looking to build on that. It’s a big reminder to us and the customer that those are the pieces that should be the focus of everyone’s wardrobe.’