One of these serums sells every minute

The skincare market can be a confusing one, with new wonder products seemingly launching every five minutes and plenty of lotions and potions that promise the world. How are we meant to know which is the best serum on the market, when the list is apparently endless?

Well, one sure-fire way to tell which products work is to see which one people are buying again and again, and when it comes to customer demand, L’Oreal Paris Hyaluronic Acid Serum is right up there. In fact, since its launch in the US, this serum has sold at a rate of one every minute. Now that’s a vote of confidence!

L’Oreal Paris Revitalift Filler with 1.5 per cent Hyaluronic Acid Anti-Wrinkle Dropper Serum 30ml, £16.66, Boots

Even better, the serum is currently a third off at Boots – costing £16.66 instead of the usual £24.99.

So why is it so popular? Well, partly its because the product’s efficacy has been proven by clinical studies carried out by independent institutes. The results showed that after just two weeks of use, “wrinkles are progressively reduced with a 47 per cent reduction overall, and a 60 per cent reduction in fine lines over the course of six weeks.”

As the name would suggest, the key component in this product is Hyaluronic acid, one of those ingredients that can do something brilliant for almost every skin type.

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Able to retain 1,000 times its own weight in water, it’s a miracle worker when it comes to hydration, but also helps to minimise the appearance of fine lines and wrinkles, and gives your complexion a dewy radiance and boosted elasticity with each application

The formula uses a combination of two different types of hyaluronic acid: larger macro molecules, which sit on the surface of the skin, and mini micro molecules to penetrate deeper into the epidermis, topping up the natural HA that our bodies produce every day, which often gets broken down by environmental factors such as pollution and UV rays.

Essentially, if the harsh winter weather is taking its toll on your face, this serum could be just the thing to readdress the balance. The outcome of this dream team is plumped, nourished and brighter skin, with even better results from long-term use.

The pipette dispenser makes it easy to apply just the right amount, which is 2-3 drops before following with your usual anti-wrinkle cream or moisturiser.