These were officially the most popular beauty products during lockdown

Saying that the coronavirus pandemic and lockdown affected just about every aspect of our lives is no understatement – from our work situation to our wardrobes, nothing was the same.

As we embraced our new normal, even our beauty routines were affected – not surprising, considering hair and beauty salons were closed and we were left to our own devices to tend to our growing roots, untamed eyebrows and just about everything else.

beauty products
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Clearpay, which offers a shop now, pay later service, analysed spending data from the past few months and made some interesting discoveries as to what beauty products us Brits have been investing in in our droves.

Company Clearpay, which offers a buy now, pay later service like Klarna, analysed spending data from the past few months and found that hair treatment Olaplex was the most sold beauty product during lockdown.

It’s no wonder that the product taking the top spot is a hair treatment – with salons shut, many of us looked for at-home alternatives to keep our locks in tip-top shape while we patiently waited to get back in the salon chair once more, and Olaplex’s Hair Perfector is already an industry fave, with something of a cult following from beauty buffs.

Olaplex hair perfector
Cult Beauty

Thanks to the brand’s stellar reputation, this wasn’t the only Olaplex product that made the list of top 10 most shopped beauty products of lockdown – the Bond Maintenance shampoo and conditioner bundle came in at number 8.

Other cult brands that also made the list include The Ordinary (who in fact appear an impressive 4 times on the list), Pixi, Laura Mercier, Bobbi Brown and Real Techniques.

Read on for the full list of the top 10 most popular lockdown beauty buys…

10 most popular lockdown beauty products

1. OLAPLEX No 3 Hair Perfector

Olaplex hair perfector
Cult Beauty

2. The Ordinary Hyaluronic Acid 2% + B5

The Ordinary hyaluronic acid
Beauty Bay

The Ordinary Hyaluronic Acid 2% + B5, £5.95, Beauty Bay

3. The Ordinary High-Adherence Silicone Primer

The Ordinary primer
Boots

The Ordinary High-Adherence Silicone Primer, £3.90, Boots

4. Pixi Glow Tonic

Pixi glow tonic
Lookfantastic

PIXI Glow Tonic, £18, Lookfantastic

5. The Ordinary Natural Moisturizing Factors + HA

The Ordinary moisturiser
Boots

The Ordinary Natural Moisturizing Factors + HA, £4.90, Boots

6. Laura Mercier Translucent Loose Setting Powder

Laura Mercier powder
Feel Unique

Laura Mercier Translucent Loose Setting Powder, £32, Feel Unique

7. The Ordinary Caffeine Solution 5% + EGCG

The Ordinary caffeine solution
Cult Beauty

The Ordinary Caffeine Solution 5% + EGCG, £5.80, Cult Beauty

8. Olaplex Shampoo and Conditioner Bundle

Olaplex shampoo and conditioner
Lookfantastic

Olaplex Shampoo and Conditioner Bundle, £52, Lookfantastic

9. Real Techniques Everyday Essentials Set

Real Techniques brushes
Boots

Real Techniques Everyday Essentials Set, £19.99, Boots

10. Bobbi Brown Vitamin Enriched Face Base’ Primer and Moisturiser

Bobbi Brown moisturiser
Debenhams

Bobbi Brown Vitamin Enriched Face Base’ Primer and Moisturiser, £44.50, Debenhams