Liz Earle has a legion of celebrity fans, from Holly Willoughby to Lily James, and it is perhaps best known for its iconic Cleanse & Polish Hot Cloth Cleanser, which sells once every 17 seconds. As well as skincare, the brand also dabbles in body care and hair care, thus already conquering the beauty world with aplomb.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’