Liz Earle’s Cleanse & Polish is loved by skincare enthusiasts worldwide, hence why it has won over 125 awards and is sold every 17 seconds. Even national treasure Holly Willoughby swears by it – so you can imagine our reaction when we heard the news that the iconic cleanser is now also being made into a body cleanser.
Like the original face cleanser, the new version promises to keep the skin on your body moisturised for 48 hours – an impressive power considering the fact that most body washes tend to actually dry your skin out.
This is because it will share the same high content of plant oils as the facial cleanser. These include rice bran oil, apricot kernel oil and sunflower seed oil which are all ‘amazing for your skin,’ according to James Wong, Liz Earle’s in-house botanist.
Once it has been applied, customers should use the accompanying mitt to rub the body cleanser all over themselves for a gentle exfoliation that’ll result in fresh, healthy-looking skin.
While testing out the product, developers at Liz Earle found that 90% of people who used the body cleanser said that their skin felt soft straight away, while 87% said that their skin looked smoother too.
It already sounds like a hit. And if it’s anything like the face version, it’s set to become yet another huge success for the beauty brand.
Speaking about the famous cleanser, Holly Willoughby said: ‘I’ve used it for years and love it. I tend to use a lot of Liz Earle products because they really suit my skin.’
‘As a busy mum, my beauty routine is quite simple, as I don’t have a huge amount of time, so I use products that are quick and easy. I don’t tend to use different products for night and day either.’