Over the years, dry shampoo has become a huge part of our haircare routine. Excellent for in between washes, the innovative product has changed the way we approach keeping our hair grease-free. But there can be down sides to using cans and cans of the stuff, including the build-up it can cause at the root, and the fact it only masks a problem rather than treats it.
Well, Living Proof is aiming to solve this problem with its latest innovation, which promises to not only cover greasy roots, but to actually clean hair as it’s used.
The Perfect Hair Day Advanced Clean Dry Shampoo is the newest iteration of the brand’s bestselling Perfect Hair Day (PhD) formula, which is already beloved. But unlike the original, this new version is smarter and more modern in a number of ways.
The product uses genius technology to act as a rinse-free shampoo that can be used on dry hair. It instantly absorbs oil and grease, while also cleaning and conditioning hair in a single spray. Living Proof’s spray promises to leave hair super shiny and soft, with no visible texture or residue, and also helps to protect your strands from damaging pollution.
Reviews have so far been overwhelmingly positive, with one fan praising its super lightweight feel: ‘This is by far the best dry shampoo I’ve used to date,’ they said. ‘I was using their original formula anyway but this one is much nicer. It goes on fairly white straight away which worried me a little but once you’ve brushed it through and got rid of the excess it does everything you want dry shampoo to do but without the horrible dirty feel and lifeless look… Main pro was I couldn’t feel it like so many others.’
The dry shampoo is available to buy online at Cult Beauty, and comes in a full size can for £23, or a smaller 90ml bottle for £13, which is perfect for on the go top ups.