Lingerie to fall in love with for Valentine’s Day and every other day of the year

Buying lingerie can be tricky business – so often you end up spending far too much money on something that’s uncomfortable, impractical and that you rarely ever wear again.

But we’re here to tell you that there’s no need for any of that – you can buy pretty lingerie that not only looks great, but makes you feel confident and sexy, is comfortable and that you will wear again and again.

Whether you like lacy or mesh, colourful or plain, padded or soft cup, a high waist knicker or a thong, there’s something for every shape, size and taste in our edit of the best lingerie brands below, from the high street to independent brands. Because lingerie is not just for Valentine’s Day…

Lingerie brands to wear again and again

Playful Promises

Gabi Fresh x Playful Promises
Playful Promises

Gabi Fresh Bella Olive Soft Cup Bra, £25 and Gabi Fresh Bella Olive High Waist Brief, £15, Playful Promises

Playful Promises has teamed up with US fashion blogger Gabi Fresh on a range of inclusive underwear in sizes ranging UK 16-28 and bra sizes 36-44 B-H. The range is full of mesh, lace and beautiful colours, such as this olive set that is also available in lemon yellow.

Love Stories

Love Stories
Love Stories

Love Lace Bralette, £52.73 (approx) and Apollo Pyjama Pants, £52.73 (approx), Love Stories

Described as ‘the type of lingerie that makes you feel beautiful, minus the discomfort’ and ‘sexy but not sex’, Love Stories is stocked by the likes of Net-A-Porter, Selfridges and Harrods and champions the bralette as ‘the sexiest, most feminine, most comfortable piece of lingerie in the world.’

Dora Larsen

Dora Larsen
Dora Larsen

Lily Underwire Bra, £56 and Lily Knicker, £32, Dora Larsen

Well-known for its colourful designs that always use a minimum of three bold colours, Dora Larsen has fast become a cult underwear brand. Each unique colourway comes in a range of bras, knickers and bodies, so all shapes and sizes are catered for.

Savage x Fenty

Savage x Fenty
Savage x Fenty

Puff Daisy Unlined Bra, £50, Puff Daisy String Bikini, £25, Puff Daisy Garter, £40 and Icing on the Cake Thigh High Stockings, £32, Savage x Fenty

The lingerie brand from Rihanna, Savage x Fenty celebrates fearlessness, confidence and inclusivity. You can sign up to the VIP membership for exclusive (lower) prices and discounts or buy pieces one-off.

& Other Stories

Le Petit Trou x & Other Stories
& Other Stories

Glitter Dotted Triangle Bra, £29 and Glitter Dotted Ruffle Briefs, £23, & Other Stories

& Other Stories’s collaboration with luxury Polish brand Le Petit Trou is selling out fast, so we suggest heading to the website quickly to get hold of the limited run of extremely pretty underwear. Meanwhile, & Other Stories’s own range of underwear is just as pretty – right now there’s loads of gorgeous pastel colours.

Les Girls Les Boys

love notes bra
Les Girls Les Boys

Love note mesh soft bra lipstick, £30, Les Girls Les Boys

Gender-fluid underwear and loungewear brand Les Girls Les Boys is all about feeling most like yourself. We particularly love this soft bra that ‘sends a love letter to yourself with bespoke embroidery in lipstick red’ reads the description.

For Love and Lemons

For Love and Lemons
For Love and Lemons

Madeline Underwire Bra, £82, For Love and Lemons

At a slightly higher price point, but we can’t not talk about For Love and Lemons, who’s feminine and romantic lingerie falls on the right side of sexy every time, such as this revived vintage floral print on stretch satin.

Gooseberry Intimates

Gooseberry Intimates
Gooseberry Intimates

Be Mine Bra Longline, £48.25 and Be Mine Tanga, £22.25, Gooseberry Intimates

French label Gooseberry Intimates is full of sass and sensuality. If lacy little things that make you feel amazing is what you’re after, this is where you’ll find it.

AND/OR

AND/OR
John Lewis

AND/OR Elsa Spot Plunge Bra, £34 and AND/OR Elsa Spot Bikini Briefs, £18, John Lewis

John Lewis’s affordable in-house label AND/OR has an excellent underwear range that’s regular top of our shopping list. With pretty, feminine designs that are a bit more special than your everyday underwear at affordable prices, what’s not to love?

Wacoal

Wacoal
Wacoal

Lace Affair Bralette, £38 and Lace Affair Brief, £22, Wacoal

Wacoal is one of those lingerie brands that’s known for its meticulously crafted lingerie and shapewear in a wealth of contemporary designs. Like this set, which has just the right amount of lace to make it feel special.

Stripe & Stare

Stripe & Stare
Stripe & Stare

Lace Bralet & Knicker – La Vie En Rose, £45, Stripe & Stare

Stripe & Stare are known for their super comfy knickers monthly Knicker Club subscription, but their new collaboration with US brand LoveShackFancy combines Stripe & Stare’s signature shapes with the brand’s iconic vintage romantic floral prints.