When Kate Middleton stepped out in a gorgeous printed ruffled dress from Ridley London last June, shoppers understandably went mad for it and, despite the £449 price tag, it sold out instantly. The ‘Kate effect‘ is definitely alive and very real.

However, fans of Kate’s style can rejoice as there’s another way to replicate the royal’s effortless, feminine style this summer and it will only cost you £9.99. Budget supermarket Lidl have designed a surprisingly similar dupe of the dress, meaning you can emulate the Duchess’s enviable style and save yourself £439! Now that’s what we call a bargain.

Esmara Ladies’ Maxi Dress, £9.99, Lidl
They’re both midi length dresses with a ruffle hem and floaty sleeves, a V-neckline and a cinched in waist, plus a very similar neutral colourway and soft repetitive pattern. In fact, we’re struggling to spot the differences between these two gorgeously floaty numbers!

The dress comes as part of Lidl’s summer fashion range, which dropped in stores 2 July. As always, Lidl doesn’t retail online, so you’ll have to head to your local store to see if they’ve got it in stock and remember, with all of the ‘Middle of Lidl’ ranges, once they’re gone, they’re gone!

The new summer fashion range also consists of another beautiful boho-style dress which would be perfect for warm summer days. The same paisley fabrics used on both dresses have also been used to create gorgeous maxi skirts, playsuits and culottes, resulting in an affordable mix and match summer capsule wardrobe. There’s also a pair of beaded sandals and metallic sliders to finish off your summer look – and if you can’t decide on your faves, at £5.99 each they’re affordable enough to get both! Summer sorted.
Lidl’s summer fashion range

Esmara Ladies’ Maxi Dress, £9.99, Lidl

Esmara Ladies’ Maxi Dress, £9.99, Lidl

Esmara Ladies’ Maxi Skirt, £6.99, Lidl

Esmara Ladies’ Maxi Skirt, £6.99, Lidl

Esmara Ladies’ Playsuit, £4.99, Lidl

Esmara Ladies’ Playsuit, £4.99, Lidl

Esmara Ladies’ Playsuit, £4.99, Lidl

Esmara Ladies’ Vest Tops – 2 pack, £4.99, Lidl

Esmara Ladies’ Sandals, £5.99, Lidl

Esmara Ladies’ Sandals, £5.99, Lidl

Esmara Ladies’ Culottes, £6.99, Lidl
