If you’re as fascinated by jewellery as we are, you’ll always be on the hunt for the next cool brand to buy from. There are so many amazing affordable and mid-range jewellery brands out there today, with a plethora of choice no matter what your style. But along with the prominent brands we all know and love, there are a load of under-the-radar gems (no pun intended) out there just waiting to be discovered.
If you love keeping things unique and prefer to shop independent, these jewellery brands are worth checking out and keeping in mind for your next purchase.
Best independent jewellery brands
With Love Darling
With Love Darling believes in changing the world, one piece of jewellery at a time. Each item is produced in third world countries, giving the artisans income to lift themselves and their families out of poverty. The pieces are gorgeous too – from delicate pendants to eye-catching hoops, available in either 18ct gold vermeil (18ct yellow gold micron plating on sterling silver) or sterling silver.
Shop at withlovedarling.co.uk
Tada & Toy
Tada & Toy is a British jewellery brand based in London, launched in 2014 by two best friends: Tansy Aspinall & Victoria Van Holthe. The duo met on day one of secondary school, aged 13 and discovered that they shared the same aesthetic and dream of starting a jewellery brand. Before long they embarked upon the design journey that would eventually become Tada & Toy. All of the pieces are produced in hand-picked artisan workshops in Jaipur, India. The brand is committed to the ethical sourcing of their products and work closely with suppliers to ensure that they are aligned to their beliefs. At the heart of Tada & Toy is being able to give back. 5% of all profits & 25% of all charity collection profits are donated to a wildlife charity.
Shop at tadaandtoy.com
Award winning British Jewellery Brand Scream Pretty, founded by Lucy Lee with her sister Jessica Pearce in 2016. This family run business designs jewellery for self expression; affordable, stylish and fun – jewellery to shout about. Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling. They have also recently launched a collaboration with makeup guru Hannah Martin.
Shop at screampretty.com
D. Louise was founded by Olivia during the global pandemic after she became increasingly frustrated with her every-day jewellery turning her skin green. Unlike jewellery that tarnishes after only a few wears, D. Louise guarantees not to lose its colour. This is because its made of stainless steel, which is a highly durable, recyclable metal (and looks super cute as a necklace!) It is very affordable.
Shop at dlouise.co.uk
Edge of Ember
After growing up in Singapore, founder Lynette Ong left her job in finance to pursue a dream of using her creativity for the better. Inspired by a wealth of artisans selling beautiful jewellery on her travels around Asia, Edge of Ember was born.
Shop at edgeofember.com
STELLAR 79 is a British demi-fine jewellery brand created by sisters Natasha and Sheena. With dual Mauritian-Trinidadian heritage and London roots, the co-founder’s mission is to create inspired, authentic, and expressive jewellery made with a conscience. The sisters draw inspiration from their combined passion for art, fashion, travel, music, and culture across the South Asian diaspora to unify and celebrate cultural heritage and nostalgia with the present day.
Shop at stellar-79.com
Cult of Youth
Cult of Youth is a London-based silver jewellery brand founded by Kelly Seymour in 2011. The brand started out on a stall at Portobello Market, before being picked up by Urban Outfitters and sold at its stores. In 2015, the brand shifted tack as Seymour gave birth to her son, Elvis, and started to document her life as a single mother, entrepreneur and jeweller. A silver letter necklace spelling out MAMA became a bestseller, and this motif has been applied to new styles including rings and lockets. The Cult of Youth collection has since expanded to include on-trend, fashionable jewels with a rock ‘n’ roll edge at accessible price points.
Shop at followthecult.com
London-based jewellery designer, Deborah Blyth began designing in 2004, whilst living in Italy. Her passion for the arts and love of nature combined to influence her process, which finds beauty in imperfections. Each piece of jewellery is created from start to finish within a small area of North London. Designs are hand crafted through the process of lost wax casting in her studio, and stone setting takes place nearby in Hatton garden. Deborah is very mindful that the business be as sustainable as possible, and so she uses recycled silver and gold in all of the pieces.
Shop at deborahblyth.com
Cabbage White England
Cabbage White England was set up in 2010 by Kelly Smithson after moving into jewellery design from an Art School background. Kelly and her team work from her converted barn studio in Guildford, with Herbie the Border Terrier helping out each day. The jewellery is available in sterling silver, gold and rose gold, taking inspiration from the beautiful Britsh countryside.
Shop at cabbagewhiteengland.com
Harfi’s mission is to bring affordable, demi-fine jewellery to shoppers, working directly with its artisan partners. The collection includes base earrings and chains, complemented by a range of interchangeable statement pendants to customise your look. The pendants include everything from raw birthstones and semi-precious gemstones to initials and zodiac charms. They are all designed to slide seamlessly on and off the earrings and chains so that you can easily personalise your look, every day.
Shop at harfi.co.uk
Iris Jewellery was established by a professional body piercer in 2018, and combines quality with affordability. The online store sells multiple brands of body jewellery including BodyGems, Junipurr, Tish Lyon, Anatometal and Qualiti.
Shop at irisjewellery.com
This gorgeous German brand was created by Joyce Binneboese and Dana Roski with the sole purpose of empowering women through handmade jewellery. WALD is a fair-trade and family-orientated business, meaning it’s a nice one to buy into — and that’s before we even touch on their stunning pieces. The mid-range brand offers the perfect mix of hi-low designs, with smiley faced beaded bracelets sitting beside decadent gold crystal rings on their website (although shopping through their UK outlets will save you the shipping costs).
Shop at wald-berlin.de
Handpicked by high-profile clients including the Duchess of Cambridge, Gigi Hadid, Emma Watson, Alicia Vikander and many more, Catherine Zoraida’s work draws on jewellery and fashion design to create magical pieces. She was nurtured by jewellery titans Theo Fennell and Graham Stewart, and has designed coveted collections for many great British designers including Vivienne Westwood, Matthew Williamson and Lulu Guinness.
Shop at catherinezoraida.com
Founded in 2011 by brother and sister duo Nick and Louise, the Estella Bartlett family has grown over the years to become the well-loved jewellery and accessories brand that it is known as today. Based in the heart of London, just a stone’s throw away from the creative beacon that is the Tate Modern, the in-house design studio is home to a close-knit and passionate group of creatives pouring their hearts into every design.
Shop at estellabartlett.com
Okay, a lot of Hoops+Chains collection is pretty X-rated – so if you like a swear word on your necklace or an expletive-laden earring, this is the place to go. There are some plainer pieces we love too though – like these striking hoops.
Shop at hoopsandchains.com
Another family-run business, Nue Hoops was set up by a mother and her daughters, all of whom have differing styles. Thus was born the idea for Nue Hoops: a sustainable brand that allows shoppers to personalise their earrings to suit their own unique taste. Build your perfect earrings by choosing a starter hoop in your ideal metal, and adding charms to your liking.
Shop at nuehoops.com
Designer Laura Galasso takes inspiration from vintage antiques, combined with the allure of the modern world, making her pieces the perfect mis-match of new and old. Expect beautiful coloured stones, clever sculptural styles, and cute little touches that make her independent line stand out from many mass jewellery brands of today.
Shop at lauragalasso.com
New York-based designer Celeste Starre has a solid UK fan base, and it’s easy to see why. The designer — who is inspired by symbols that bring love, luck, health, and good fortune — makes jewellery that makes you smile. You’re bound to find something you love at Celeste Starre, whether your style is super kitschy or more elegant and sophisticated. And the mid-range fair price points are a welcome change from pricier predecessors.
Shop at celestestarre.com
Greek designer Elisa’s designs are very much inspired by her roots. The budding talent takes her fascination for ancient Greek jewellery and brings it into the 21st century, to make it accessible and wearable for the now. She describes her pieces — which span across designs for fingers, ears, wrists, and necks — as ‘perfectly imperfect.’ A ring or necklace from Eli-o would make a truly special gift for the seasoned jewellery lover in your life (even if that’s yourself!).
Shop at eli-o.ch
Oma The Label
Oma The Label was started by New York-based fashion stylist Neumi Anekhe, who wished to see more racial representation and diversity in the jewellery and fashion industries today. Her pieces make beautiful, quality jewellery accessible to the everyday woman. In the market for some new hoops or a staple gold chain bracelet? This is where to look.
Shop at Selfridges
Wolf Circus is a Canadian company run entirely by women who make lovely demi-fine jewellery to freshen up any look. Using recycled metals, the brand considers themselves the epitome of ‘attainable luxury,’ with prices that are an investment but won’t set you back too far financially. Their rings are our favourite things to shop, especially those in signet designs with coloured stones. Annoyingly, Wolf Circus do not have a comprehensive UK stockist at present, but they do ship over here.
Shop at wolfcircus.com
July Child was started as a website by young jewellery enthusiast Sinead Flood, who wanted to share her own eclectic taste with the world. Beginning as a stockist for other cult jewellery brands around the world (many of whom were not widely available in the UK), July Child quickly became the place to go for unique finds and vibrant designs.
Shop at julychild.co.uk
Rosa De La Cruz
If you have a little more money to spend, fine jeweller Rosa De La Cruz will be happy to host you. The brand started after U.S.-dwelling Rosa moved to London to design jewellery, and partnered with revered magazine fashion director Tierney Horne. The stunning pieces in the line are designed to add a touch of sparkle and sophistication to your everyday wardrobes, and bridge the gap between luxury and minimalism. The likes of Cara Delevingne, Kate Moss, and Gemma Arterton have all been spotted in RDLC.
Shop at rosadelacruz.co.uk
DIXIEGRAZE By Hanna
Black-owned business DIXIEGRAZE was founded by Hanna Olsen in 2013 as a hobby, and has since grown into a fully-fledged sparkling empire. Born out of a desire to make quality jewellery affordable for everyone, the brand wanted to fill a gap in the market. The pieces are affordable, cool, and easy to layer, making them perfect to invest in for 2022.
Shop at dixiegraze.uk