H&M has been leading the way on sustainable high street fashion for some years now, with the introduction of their continuous Conscious (and Conscious Exclusive) collections. And now their latest collaboration cements that fact again, partnering with renowned American jeans brand Lee on a sustainable denim collection.
Launching on 11 February, the collection consists of multiple jeans shapes, from skinny and straight-leg to wide-leg and mom (which we’re happy to see are replicated across the H&M+ sizing range, too), as well as slouchy denim jackets, shirts, dungarees and a denim corset top that’s perfect for layering over T-shirts.
There’s accessories too, in the shape of hats, bags and belts, as well as T-shirts, sweatshirts and a smaller menswear range.
While a pair of Lee jeans would usually set you back around £90, this high street collaboration allows them to reach a whole different market with much lower price points around the £35-40 mark.
As for those sustainability credentials, every piece is made from recycled and/or organic cotton, and the denim is made ‘without the use of environmentally harmful chemicals in an energy-saving, water-efficient manufacturing process.’ Where polyester is used, that’s also made from recycled materials, including the sewing thread.
H&M says: ‘We believe that being transparent is an important part of becoming more sustainable. Sharing knowledge about our business and how we make our clothes gives you more power as a customer: the more you know, the more informed decisions you can make. So join us, and let’s change — together.’
Here we’ve selected our top picks from the collection…