Since it launched in 1996, Laura Mercier’s Translucent Loose Setting Powder has topped the list as one of the best selling make-up powders in the world. In fact, according to the brand’s Instagram, one Translucent Loose Setting Powder is sold every 20 seconds in the US, and the product has amassed over 10,000 five star reviews on . This year also saw the translucent version of the Laura Mercier setting powder range named as John Lewis’s bestselling beauty item.
Loved by professional make-up artists and shoppers alike, the powder sets make-up for 16 hours with an anti-shine matte finish thanks to the finely milled, weightless particles. Even though it’s translucent and ‘invisible’, it also works effectively to blur imperfections and blemishes, minimising the appearance of pores as well as fine lines and wrinkles without any of the tell-tale creasing or caking. Simply sprinkle some powder into the top of the lid, then dip a brush or sponge into the product and apply to the desired areas.
As well as the ‘Translucent’ and ‘Translucent Medium Deep’ shade to cater for people with darker complexions, the powder also comes in a ‘Glow’ version with an added subtle shimmer.
And now, Laura Mercier have added a new shade to their best-selling range. ‘Translucent Honey’ – the same fine powder but with a warm, peachy hue – has been added in order to cater to medium skin tones with olive or yellow undertones. It’s ideal for those who may often find natural-looking setting powders too pale, grey or ashy on their complexions.
Fans of the Laura Mercier setting powder range were quick to praise the brand for catering to medium skin tones, with users commenting on Instagram: ‘Just what we needed’, ‘This is the best loose setting powder that I have ever tried. Thank you Laura Mercier’ and ‘Can’t wait to try it!’. We second that!