Laura Ashley has launched a SS21 home collection at Next and it includes garden furniture

Last month, Laura Ashley partnered with Next on an exclusive range of flower bouquets. Now Laura Ashley, one of Britain’s most beloved lifestyle brands, is returning with an SS21 home collection available exclusively at Next.

Launching online and in selected Next stores, Laura Ashley is set to reintroduce some of its treasured, classic home collections alongside an array of brand-new pieces. Exciting!

While a selection of products from the iconic home and lifestyle brand will be featured in showrooms, the whole range will also be available online.

For Laura Ashley devotees, you’ll be pleased to hear some of the brand’s signature prints will be back as well as indoor and outdoor furniture, lighting, mirrors, soft furnishings, made to measure curtains, wallpapers and much more.

The main three prints launching in the SS21 home collection are Animalia, a graceful design that features cranes in flight, Magnolia Grove, a subtle design that evokes spring blossoms, and Parterre, an intricate, floral design inspired by the Laura Ashley archive.

Expect to see some of the brand’s signature prints too including Josette, Belvedere, Gosford and Pussy Willow. These are proven favourites within the Laura Ashley community and will feature across wallpapers, soft furnishings and home accessories.

Helen Ashmore Head of Design at Laura Ashley said: ‘We have relaunched a beautiful collection of our signature patterns and styles for this new chapter of the Laura Ashley brand. Along with adding some stunning new designs like Tapestry Floral and Eglantine Rose that draw on our archival heritage and make a beautiful statement in the home. With designs that appeal to a variety of interior styles, we’re excited to share this new collection that will inspire and excite both long-standing Laura Ashley fans and new customers too.’

Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley, also added: ‘We are so excited to be re-launching in March, it has been a period of transformation for Laura Ashley and this partnership with Next is a hugely positive step for the future of the brand. We are delighted to bring back some old favourites and some brilliant new pieces to expand the range and focus for Laura Ashley, we cannot wait to see the reaction from customers old and new.’

Excited? Us too! The entire online collection is overwhelmingly large but we’ve chosen a couple of our favourite pieces below to ease you in…

Our top picks from the Laura Ashley SS21 home collection at Next: