Lady Gaga’s makeup collection is now available to pre-order on Amazon

There have been rumours of a beauty line by Lady Gaga for months now, and the news that the singer is set to make her debut in the world of makeup has now been confirmed.

Gaga’s brand, which she has named Haus Laboratories, will launch in nine countries in September, including the UK, the U.S., Japan, France and Germany. However, it is now available to pre-order on Amazon for Prime Day on July 15 and 16. Hurrah!

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

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Announcing the news on her Instagram page, Lady Gaga wrote:

‘When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.’

She added:’ Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.’

Haus Laboratories already has its own Instagram page with a set of brand imagery.

Unlike other traditional beauty brands or brands fronted by other famous faces, the singer has decided to sell her range exclusively on Amazon rather than a beauty-centric website or own-name site.

Speaking to Business of Fashion about this decision, Gaga explained Amazon had given her freedom than other traditional retailers might have:

‘If it’s not perfectly in line with what they do… they’ll be like, “Can you just change half of the equation?”. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, “Let’s make a deal, let’s make a deal to change the world with their beauty”.’

Here are some of the products available to pre-order…

Hause of Metalhead – Biker, Glam Attack Liquid Shimmer Powder, Ride RIP Lip Liner and Blaze Le Riot Lip Gloss, £46

 

Le Riot Lip Gloss Duo, £29

Rip Lip Liner Duo, £24