Not content with being the youngest self-made billionaire, Kylie Jenner is already looking for a new venture. She’s had massive success with Kylie Cosmetics and Kylie Skin and now the mogul has announced that she’s launching a new baby brand, Kylie Baby, with her three-year-old daughter, Stormi Webster.
“I’m so excited to introduce @kyliebaby to you guys,” Kylie wrote. “It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom. I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th ☁️ ”.
The range is inspired by Stormi, who was photographed in a dressing gown with her mother in promotional shots for the brand. The new range includes a baby lotion, shampoo conditioner, towel, wash bag and hairbrush. Kylie is photographed gently applying a cream to Stormi in one shot.
Last month, Kylie hinted that she was ‘working’ with Stormi on a secret launch. During her new YouTube series Inside Kylie Cosmetics, Stormi is filmed playing in her own office/playroom. “She has her own office, where she gets all her business done,” says 24-year-old Kylie. “She’s actually launching a little secret brand soon, that we’ve been working on for a while, but finally it’s pedal to the metal.”
Kylie fans seem pretty excited about the news, with one saying: ‘Thanks for thinking of our babies’ and another writing: ‘These products make me want to have a baby.’ If her new baby brand follows the success of Kylie’s other ventures, it will be a huge success.