Throughout 2019, Boots has totally overhauled its beauty halls, introducing countless new brands in categories from make-up and skincare to sexual wellbeing.
Having so much choice is a brilliant thing, but with so many launches, it’s easy to miss a hidden gem – so make sure that A-list hairdresser Kristin Ess’s range, which dropped in stores and online earlier this year, is firmly on your radar.
Californian Kristin is known for working with celeb names like Lauren Conrad, Lucy Hale and Jenna Dewan, and her eponymous hair line has quickly become a cult favourite in the US since she launched it in 2017.
However, it’s only this year that UK shoppers have been able to get their hands on it on the high street, and now that it’s arrived, they’re suitably thrilled.
Reviewers on some of her most popular products, including her much raved-about sulphate-free The One Signature Shampoo, say they’re overjoyed to find the same formulas they’ve known, loved and imported over the years in stores.
‘I purchased this in US and delighted to see Boots now stock,’ exclaimed one. ‘It’s by far best shampoo I have ever tried. Hair significantly better condition and added shine to my highly coloured blonde hair. My fine hair has more body and I have used in conjunction with leave in spray conditioner from same range. it’s truly transformed my dull, lifeless hair.’
‘This is the first SLS-free shampoo I have used that does not give me straw-like hair,’ wrote another. My hair is bouncier and does not get oily as fast as usual – a win! Hair also smells good throughout the day.’
Other favourites, like the cult Anytime Anywhere Recovery Balm – a conditioning coconut and castor oil blend designed for everything from adding shine to braids to taming flyaways – have received similarly jubilant receptions.
‘I have been desperate to get hold of this range and not disappointed,’ posted one fan. ‘This is really easy to use and manages to defrizz without being greasy. Recommend highly!’
Kristin herself says she’s always wanted her collection to be affordable: ‘I remember spending so much money as a starving artist, a hairstylist, thinking that I need some higher end products. And I couldn’t afford it,’ she explained to Harper’s Bazaar.
So if you want to see if the range lives up to the hype for yourself, the good news is that the price points aren’t too crazy, starting from £11 for shampoos or conditioners, and rising to £17 for more intensive treatments like masks.
We don’t know about you, but we feel a pre party-season self-gift or two coming on.
You can shop the full Kristin Ess range now at boots.com.