This Kitri gingham summer dress already has a 600 person waitlist

There are many, many reasons to love cult London label Kitri not least for the beautiful, swoon-worthy dresses it designs and makes. A favourite of fashion editors and influencers alike, Kitri has fast become one of the hottest brands to have in your wardrobe right now.

And now it’s given us yet another reason to continue our love affair, as it makes the bold move to make its entire summer collection on a made-to-order basis in a bid to avoid creating unnecessary waste through surplus stock.

Each style will be made in limited supply and instead of being able to immediately click buy, you can instead add yourself to a waiting list. This then indicates to the brand how much demand there is for each dress and which styles to create more runs of, thus massively reducing on waste production, plus keeping costs down for the brand, too. It’s a win-win.

KITRI green gingham dress
KITRI

It means a slightly slower buying process for the customer, but when you end up with a dress as beautiful as Kitri’s, we’re more than willing to wait.

And as for the dresses themselves, we’re not surprised in the slightest that the new Summer Collection is all kinds of wonderful. ‘Breezy throw-on summer dresses sit at the heart of the collection with puff sleeves and vintage inspired silhouettes that are quintessentially Kitri,’ states the website. ‘Shell button details and a bright, primary colour palette give a nod to holiday escapism, while a vintage wallpaper inspired floral print has us dreaming of picnicking in summer meadows. Prints and colour have also been interpreted into a wider range of easy-to-wear summer blouses, to keep us looking fresh (even if only from the waist up while on Zoom!)’.

Thanks to the new waitlist system, it’s already obvious which dress is on its way to ‘dress of the summer’ status. Dubbed the ‘Margot‘, Kitri tells us that the green gingham, puff-sleeved, tiered, midi-length marvel has already garnered a 600 person-strong waitlist. The £145 dress, which can be styled on or off the shoulders, is described as being ‘proficient in picnic blanket chic’. That’s a hard agree from us.

Speaking of designing the new collection during the pandemic, designer Haeni Kim said: ‘When it became apparent that summer as we know it was going to be a lot different this year, we set about editing the collection with our ‘staycation’ activities in mind. Rather than building a holiday capsule wardrobe, our focus is on feeling comfortable at home, while also evoking summer and making ourselves feel special during a trying time.’

We couldn’t agree more – we can imagine spending our summer in every single one of these pieces. Keep scrolling for our edit of our favourites that we’ll definitely be adding our names to the waiting lists for.

What to buy in the new Kitri made to order Summer Collection

KITRI green gingham dress
KITRI

Margot Green Check Midi Dress, £145, Kitri

KITRI pink blosue
KITRI

Tammy Pink Animal Print Top, £75, Kitri

KITRI black dress
KITRI

Ninette Black Shirt Dress, £145, Kitri

KITRI floral dress
KITRI

Connie Floral Print Wrap Dress, £145, Kitri

KITRI orange blouse
KITRI

Rose Coral Linen Top, £85, Kitri

KITRI pink shirt
KITRI

Lyla Pink Floral Print Top, £85, Kitri

KITRI black mini dress
KITRI

Emily Black Daisy Print Mini Dress, £129, Kitri