While we live in this unsettling time of self-isolation and empty supermarket shelves, there is undeniably a sense of panic regarding how we are going to continue to feed ourselves and our families properly. And while it’s completely understandable why this anxiety may be setting in, it’s important to try and stay calm and make the best out of a less-than-ideal situation.
This is certainly the message Jamie Oliver wants to spread with his upcoming Keep Cooking and Carry On cookery show, which will air every day next week. The celebrity chef has responded swiftly and effectively to the challenges we are all currently facing by announcing the news of his upcoming show, which aims to show us how to make the most out of kitchen essentials, such as cupboard staple ingredients and freezer basics.
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‘Keep Cooking and Carry On’ starts this Monday on @channel4 at 5:30pm & 8:30pm every week night Cooking nutritious meals for yourself and your loved ones has never been more important. This show will be packed with easy and delicious recipes that the whole family can enjoy, plus loads of tips, tricks and hacks for simple swaps and ways you can make the recipes work with what you've got. #KeepCookingCarryOn
The five 30-minute episodes will air from Monday 30 March, and will show viewers how to get creative with ingredients while ensuring a nutritious meal for them and their family.
Speaking about this new project, he said: ‘Cooking nutritious meals for yourself and your loved ones has never been more important.’
‘This show will be packed with easy and delicious recipes that the whole family can enjoy, plus loads of tips, tricks and hacks for simple swaps and ways you can make the recipes work with what you’ve got. Let’s big up those store cupboard and freezer faves and hero recipes you can take lots of ways.’
Impressively, Keep Cooking And Carry On went from pitch to production in mere days in response to the current coronavirus outbreak.
‘The show is a direct response to thousands of requests we have been receiving from people who are looking for some inspiration and assurance to help them through this difficult time – and Jamie is a trusted voice to deliver that,’ explained Zoe Collins, chief content officer at the Jamie Oliver Group.
‘We intend the show to be uplifting and very, very useful,’ she added.
Keep Cooking And Carry On Begins on Channel 4 on Monday, 30 March.