The choice of swimwear on the high street this season is huge – but there’s one particular detail that is making Joules’ latest S/S 19 campaign stand out more than most, and it’s winning the store plenty of applause from customers.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’