Typically you’ll think of John Lewis & Partners as the trusty place for life’s general, well, stuff. It has everything you could ever want for the home: Egyptian cotton sheets, dish scrubbers, sofas, plant pots, televisions, bookshelves – you name it, they’ve got it.
But, recently there’s one other area John Lewis & Partners, has come up trumps on and that’s fashion.
This summer they launched a new label, their biggest yet, under the name John Lewis & Partners, alongside their existing brands Modern Rarity and Kin. The main difference? The size of the collections. Modern Rarity only has on average 100 designs while the latest label is made up of an impressive 800-piece womenswear collection featuring 300 designs.
Featuring staple pieces such as fisherman jumpers, double breasted coats and tailored shirts, the collection is very in line with John Lewis’s existing aesthetic. It’s simple and made up of a range of neutral staples and fun, colourful statement pieces.
Now, the department store have revealed what their best selling dress is from the new collection and it’s a total classic.
Available in two colours, burnt orange and navy, the bell-sleeve dress, which has a high neckline, is ultra demure. Ending below the knees with long sleeves, it’s a perfect autumnal staple that you can wear to a huge number of occasions. It would look smart for a day at work or perfect, paired with a pair of elegant heels, for a party or date night.
It does cost £99 – but it’s timeless silhouette and colour means you can wear it season after season.
Talking about the new range, Jo Bennett, head of buying for womenswear, told Drapers why it’s so important that the brands item are investment pieces rather than based on passing trends.
‘John Lewis & Partners womenswear brings a new style philosophy to the high street. The collection does not require you to purchase a whole new outfit, or push you towards a brand new look every season – there are no fashion gimmicks here, or impractical styles that look good on the hanger but fall flat on the body,’ she explained. ‘Each item is designed to slot happily in to an existing wardrobe, whatever your age or background, but also to empower your personal style at the same time.’
If you do want to snap up the ever-popular midi dress, sizes are currently running low online. However, it is available nationwide in stores, so keep your eyes peeled next time you pay a visit to your local.