It looks like everyone has the same new year’s resolution this year and it is to declutter our homes. John Lewis & Partners has revealed that it has received record-breaking sales on its decluttering items ever since we entered 2019, with customers snapping up the essentials for tidying a home.
The brand has recognised that their spike in sales on items such as shoe racks, jewellery boxes and storage buckets is down to the release of Marie Kondo’s hit Netflix show, Tidying Up With Marie Kondo.
The series launched on the streaming service early this month and follows the decluttering guru as she goes into people’s homes to help organise their stuff and transform their lives for the better.
Not only has the show been the talk of social media and endless opinion pieces in the media, but the ‘Marie Kondo effect’ has resulted in excellent sales for John Lewis & Partners, who have reported that storage box sales are soaring by an impressive 47%, while their baskets are also seeing a significant uplift in sales, achieving 24% more than it did this time last year.
But that’s not all. The retailer has also spotted a 36% increase in sales of clothing hooks, while sales of the Neatfreak! Stackable Cubby Shoe Rack are up by a staggering 518% this year.
Similarly, Jewellery Trinket Trays from the brand’s Find Keep Give collection have been so in-demand that some styles have sold out twice as fast as expected, according to the business.
Matt Thomas, Partner & Utility Shop Buyer at John Lewis & Partners said in a release: ‘The popularity of Marie Kondo showcasing how best to ‘declutter’ your home has been a huge influence for customers.
He continued: ‘A tidy home equates to a tidy mind, and it’s clear that customers are taking inspiration and starting early when it comes to spring cleaning.’
Sounds like Marie Kondo is due her percentage of the profits, eh?