John Lewis has revealed its top 10 beauty bestsellers for 2020

With a beauty hall (both physical and virtual) stocking hundreds of brands, spanning affordable names to high-end luxury, John Lewis is one of the foremost authorities in the world of beauty on the high street. And its bestsellers for 2020 tell a fascinating story of how we faced one of the most turbulent years in recent memory, from the hair repair formula that sold by the bathtub to the gadgets we invested in as salons and spas closed their shutters.

John Lewis beauty bestsellers 2020
John Lewis & Partners

Over the last 12 months, searches for multifunctional serums were up ​+168 per cent and products containing vitamin C + 248 per cent, as again, we tried to replicate the effect of professional facials from the comfort of our own four walls. Lip balms prospered (+122 per cent) while lipstick fell off the make-up radar, giving way to mascara (+58 per cent) and eyebrow make-up (+34 per cent).

And it wasn’t just our bodies we looked to beautify – it was the scent of our homes, with searches for candles up​ +182 per cent a​nd reed diffusers up a rather incredible ​+1017 per cent.

John Lewis beauty bestsellers 2020
John Lewis & Partners

However, across every category some real hero products emerged that we just couldn’t get enough of this year – from Jo Malone to Estee Lauder, Olaplex to Aesop, here are the ultimate top 10 biggest beauty hitters that sold at John Lewis throughout 2020.

John Lewis beauty bestsellers 2020

Olaplex

Olaplex No.3 Hair PerfectorOlaplex No.3 Hair Perfector, £26, John Lewis & Partners

Olaplex’s No.3 is probably its most well-known formula, but across the range throughout 2020 John Lewis has sold over 4,000 bottles sold ​(or, staggeringly, enough to fill 5.2 bathtubs sold)​ so far.

Chanel Soleil cream bronzer​

Chanel Healthy Glow Bronzing Cream Cream-Gel BronzerChanel Healthy Glow Bronzing Cream Cream-Gel Bronzer, £37.80, John Lewis & Partners

Chanel’s iconic Soleil cream bronzer​ has been one of John Lewis’s biggest selling products in the make-up category in 2020, with enough sold to fill 17,000 2.55 bags.

​Aesop Resurrection Aromatique Hand Wash​

Aesop Resurrection Aromatique Hand WashAesop Resurrection Aromatique Hand Wash, £27, John Lewis & Partners

Much like Space NK’s bestsellers for 2020 revealed, John Lewis has sold enough Insta-friendly 500ml bottles of its ​Aesop Resurrection Aromatique Hand Wash​ to fill 285 bathroom sinks.

Creed Aventus Eau de Parfum​

Creed Aventus Eau de ParfumCreed Aventus Eau de Parfum​, £280, John Lewis & Partners

In 2020, ​John Lewis saw customers spending an average of 6.2 per cent more per beauty item – Creed Aventus Eau de Parfum​, which retails for £280 for 100ml, continues to be its bestselling fragrance this year.

Estée Lauder Advanced Night Repair

Estée Lauder Advanced Night RepairEstée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, from £48, John Lewis & Partners

Estée Lauder’s Advanced Night Repair Synchronized Multi-Recovery Complex​, which was reformulated this year, has shown strong performance since it launched in September, with a +34 per cent increase in sales.

MZ Skin Light-Therapy Golden Facial Treatment Device

MZ Skin Light-Therapy Golden Facial Treatment DeviceMZ Skin Light-Therapy Golden Facial Treatment Device Five-Coloured Light Treatment, £385, John Lewis & Partners

2020 saw John Lewis launch a Beauty Tech hub online, and the ​MZ Skin Light-Therapy Golden Facial Treatment Device FiveColoured Light Treatment​, £385, is its ongoing bestseller.

​John Lewis Beauty Advent Calendar 2020​

John Lewis beauty advent calendar 2020

Always a hit year after year, he ​John Lewis Beauty Advent Calendar 2020​ was the fastest selling yet and a complete sell out success.

my John Lewis Discovery Beauty Box

my John Lewis Discovery Beauty BoxSimilarly, the ​my John Lewis Discovery Beauty Box​ sold out in 6 hours, proving that the store’s in-house curations are seriously blink-and-you’ll-miss-it stuff.

Dermaflash Luxe Anti-Ageing Exfoliating & Peach Fuzz Removal

DERMAFLASH LUXE Anti-Ageing Exfoliation & Peach Fuzz Removal DeviceDERMAFLASH LUXE Anti-Ageing Exfoliation & Peach Fuzz Removal Device, Hot Pink, £180, John Lewis & Partners

Dermaflash Luxe Anti-ageing Exfoliating & Peach Fuzz Removal device and the Anatome Menosupport + Renewal supplement​ are among the best sellers for products that speak to the menopause.

Jo Malone Lime, Basil & Mandarin diffuser

Jo Malone Lime, Basil & Mandarin diffuserJo Malone London Lime Basil & Mandarin Scent Surround Reed Diffuser, £64, John Lewis & Partners

No surprises here – anything that lifted our moods while we stayed at home was bound to be a winner, and this diffuser, in one of Jo Malone London’s most popular scents, ticks all of those boxes.