Few brand names are more synonymous with fine fragrance than Jo Malone London, particularly when it comes to Christmas gifting. There’s something so luxurious about untying that signature black ribbon and instantly being hit by a gorgeous scent – it’s no wonder the festive season is the store’s busiest every single year without fail.
This year our December celebrations will likely look different to the revelry that we’re used to, but beautiful perfumes, candles et al are still very much top of most of our wishlists to find tucked under the tree. Indeed, as the connection between certain notes and memories are so intrinsically linked that fragrance is one of the most deeply personal options to shop for this particular Christmas, sending an unwritten message between you and your loved ones even when you may not be together in person.
For 2020, Jo Malone’s Christmas campaign marries this feeling of nostalgia and contemporary cool by drawing inspiration from the rip-roaring 1920s, a riot of extravagance, fun and opulence with a distinctly Art Deco feel. It’s a joyful edit that will bring an instant smile to the face of any recipient, no matter which item you choose – but here are just a few of our personal favourites, all of which we predict will sell out quicker than you can say ‘scent of the season.’
Jo Malone London Christmas Collection 2020
This year’s signature Christmas scent, a fresh oriental combination with sensual musk and amber for warmth, ‘crystallised’ with juniper and mandarin. It goes without saying, but the Art Deco design will be the star of the show on any dressing table.
The return of an old festive favourite which first launched in 2016 – as you’d expect from the name, it’s an explosion of citrus, tempered with rich prune and a base of sandalwood and amber. It also comes as a candle.
Speaking of candles, this trio couldn’t be more seasonally appropriate: Frosted Cherry & Clove, Roasted Chestnut and Sweet Almond & Macaroon, each topped off with contrasting black lids. They can be purchased individually too if you prefer.
It doesn’t get much more glamorous than this pearlescent powder infused with one of JML’s most popular blends, English Pear & Freesia. The sleek mirrored compact comes with a kabuki brush so you can dust as liberally as you wish.
Another first for the brand, which uses pre-scented reeds to envelope any space in this wintry scent. It’ll look chic anywhere from the mantlepiece to the corner of your desk.
If you know someone who always loves Jo Malone’s Christmas-themed colognes, this set of five – containing Rose & Magnolia, White Moss & Snowdrop. Colourful Green Almond & Redcurrant, Orange Bitters and Ginger Biscuit – will make their morning. They can be layered for a unique take on the original.
One of the most affordable pieces in the edit, which would make a lovely gift for a relative or to give as a Secret Santa. Inside they’ll find a 9ml Wild Bluebell Cologne and a 15ml English Pear & Freesia Body Crème.
Quite the upgrade from the usual paper hat and plastic toy, we’re sure you’ll agree. Each one is filled with a Cologne or Bath & Body treat – if you can bear them to rip them apart to get at it, that is.
Almost good enough to eat! This merry and bright fragrance is making a return in a scaled-down version of the bottle that houses Midnight Musk & Amber – it’s a limited-edition run that will not stick around for long.
Whether you hang them from the tree, stuff them in stockings or give them as a complete gift set, no one will be able to resist these decorated baubles or their contents (a selection of colognes, mini candles and bath and body indulgences).
The ultimate present for a diehard JML fan – make their house a fragrant home with five most-loved scents to complement rooms and spaces, including room spray, travel candles and bathroom essentials.
You can shop the entire Jo Malone London Christmas 2020 collection now at jomalone.co.uk.