Jo Malone London is one of the biggest, most popular fragrance brands in the world, with their candles carrying icon status in their own right. And the brand’s new City Editions collection has revealed which fragranced candles sell the best in major cities around the globe – including in London.
It may come as no surprise to fans of the brand that the bestselling candle in London (and the whole of the UK) is (drum roll please)… Pomegranate Noir. A beloved favourite, and often a gateway scent into the brand for many, Pomegranate Noir is warm, comforting, and sensual. The candle, which also comes in a personal fragrance as well as other forms of home fragrance (including a diffuser and room spray), features notes of smoky guaiacwood, spicy Casablanca lily, and of course, juicy pomegranate.
While Pomegranate Noir was the top hitter in London, other cities around the world have different bestsellers you may not expect.
Both Paris and Dubai, for example, sell the most candles from their Intense category. While Paris’ favourite is Velvet Rose & Oud, Dubai dwellers love the allure of Myrrh & Tonka.
Other bestsellers include some of Jo Malone’s most well-known creations, for example English Pear & Freesia (the Tokyo choice), and Lime Basil & Mandarin (New York).
Other City Editions candles include Peony & Blush Suede (Hong Kong), Wild Bluebell (Shanghai), and Blackberry and Bay (Seoul).
Each candle, as well as reflecting the population’s favourite Jo Malone London scent, is also individually designed to represent the city it relates to. For example, the London candle takes inspiration from the rain in its design, while the Dubai and Hong Kong editions feature versions of their respective city skylines.
Unfortunately, you can only buy the candle that relates to your city, meaning we have access to the London edition alone. However, with its bestselling Pomegranate Noir scent, and cool rainy design, this doesn’t seem like too much of an issue.