Jo Loves’s sell out fragrance is now available as a body creme too

There are plenty of reasons to treat yourself to a celebratory buy this afternoon – it’s payday (finally), it’s almost the end of January (finally), and you’ve almost survived another week of lockdown, hurrah!

You could snap up some discounted denim in the Oasis sale, bag some beauty bargains in the Boots payday drop – or treat yourself to a luxurious new product from one of our favourite brands, Jo Loves.

Jo Loves body creme
Jo Loves

The fragrance, Jo by Jo Loves, launched in 2018 to sellout success, and the range has been extended to include a luxurious Body Crème, which is cruelty-free, vegan and uses sustainable packaging.

The rich texture of the Jo Loves body creme leaves skin super soft thanks to nourishing shea butter, and the Jo by Jo Loves fragrance will leave skin beautifully scented with notes of grapefruit, bitter orange, lime and spearmint.

Launching just in time for Valentines Day, the fragrant and full-bodied body crème comes in bold red packaging, making it the perfect gift for a loved one to enjoy – or to treat yourself to!

The brand, founded by Jo Malone, shared on Instagram: ‘It’s here! The Jo by Jo Loves family is growing with this newest addition, a fresh, creamy and luxurious Body Crème. #joloves #jobyjoloves #bodycreme’.

Fans of the brand are just as excited about the news of a new Jo Loves body creme as we are, commenting: ‘Excellent news!’, ‘Exciting!’ and ‘Looking forward to trying it, any chance of refills?’, to which Jo Loves replied: ‘We are working on more sustainable solutions to all our products & hope to offer more refills soon’.

Jo Loves body creme
Jo Loves

Jo by Jo Loves A Body Crème, £50, Jo Loves

We recommend applying the luxuriously soft body cream right after you shower, while your skin is still a little damp. Hydrating lotions work best when the skin is already slightly wet, allowing for maximum absorption. Dab on any dry areas – such as the knees or elbows – when required during the day to prevent flakiness or ashiness.