In the wake of protests happening all over the world in response to the murder of George Floyd, our culture of systemic racism is more obvious than ever, which has led many of us to question how we can be the best allies, stand in solidarity with and show our support for the black community.
One tangible and practical way to help create long lasting change is to buy from black-owned businesses. If you’re looking to expand the roster of brands you buy from to include more black-owned businesses, Jamii is your new best friend.
Jamii (which means ‘community’ in Swahili) is a discount card and discovery platform that helps you find black-owned brands and businesses and then get up to 40 per cent off at them. The card costs just £14.95 for a year, and with new brands being added every week spanning clothing, beauty, art, wellness and more, you’ll more than make your money back in no time.
Valid in stores and online (or you can get an online-only membership for £9.95), consider Jamii your portal to incredible black-owned brands you may otherwise struggle to find within the white-dominated industries they reside in. When you sign up, you’ll also be sent a free copy of Jamii’s Little Black Book (which is £1.95 to buy on its own), a mini catalogue that will help guide you through the hundreds of amazing brands that Jamii has partnered with.
From fashion and accessories to skincare and haircare; homeware and stationary to art and food & drink, you can find everything you’ll every possibly need and more with the Jamii card. While the discounts are certainly sweet, the best part about Jamii is discovering new and upcoming brands and supporting small, independent businesses and artisans. We’ve already rounded up some of our favourite black-owned beauty and fashion brands, and now here are just a few others that we discovered through Jamii.