Jaeger has finally relaunched at Marks & Spencer

Over the years, Jaeger has been a pillar of British fashion with a mid-range price point, focusing on smart tailoring and chic forever pieces. However, sadly as with many brands, Jaeger struggled during 2020 and was forced into administration. Luckily, Marks & Spencer was there to acquire the brand and its official relaunch has finally arrived.

So, what can you expect from Jaeger’s new look? Well, we have to say that by the looks of things, Jaeger has never been cooler and there are plenty of stylish buys to add to your wish list. There are over 100 items spanning across numerous categories, including smart dresses, blazers, wool trousers, camel coats and more.

Speaking about the line, Fiona Lambert, who led the relaunch, explained: ‘There’s nothing more exciting than relaunching a brand and we are delighted to have taken the fabulous heritage of Jaeger and reimagined it with British modernity and sensorial quality that we believe will create “tomorrow’s vintage”.’

‘From the luxe wool suit to the tartan mini, this first capsule collection truly gives a flavour of what Jaeger will stand for – effortless elegance. We’re looking forward to hearing feedback on our ranges from new customers and those who have been loyal to the brand over the years. What’s most exciting is this is just the beginning.’

Richard Price, managing director of M&S clothing and home, added: ‘With Jaeger, we have the opportunity to exclusively offer our 22 million customers a much-loved heritage brand which, under Fiona’s leadership, is supported by our infrastructure but has independent vison and values – making it an important part of the M&S Family.’

Wondering what you should be adding to your basket? Here are some of our fave items from the Jaeger relaunch collection…

red jumpsuit

Crepe Belted Long Sleeve Cropped Jumpsuit, £150, Jaeger

wool trousers

Wool Pinstripe Straight Leg Trousers, £125, Jaeger

hooded coat

Pure Wool Reversible Hooded Coat, £299, Jaeger

long jacket

Pure Wool Longline Utility Wrap Coat, £399, Jaeger


Pearl & Gold Drop Earrings, £25, Jaeger

collar dress

Crepe Contrast Detailing Shift Dress, £125, Jaeger

Shop the full collection online now.